Title | ANN-KATRIN |
Brand | ALZHEIMER RESEARCH INITIATIVE |
Product/Service | CALL FOR DONATIONS |
Category |
B03. Fundraising & Advocacy |
Entrant
|
BBDO Düsseldorf, GERMANY
|
Idea Creation
|
BBDO Düsseldorf, GERMANY
|
Additional Company
|
PROXIMITY GERMANY Düsseldorf, GERMANY
|
Additional Company 2
|
BBDO Düsseldorf, GERMANY
|
Credits
Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
Kristoffer Heilemann |
BBDO Düsseldorf GmbH |
Creative Managing Director |
Daniel Haschtmann |
BBDO Düsseldorf GmbH |
Executive Creative Director |
Tobias Feige |
BBDO Düsseldorf GmbH |
Executive Creative Director |
Sebastian Steller |
Proximity Worldwide GmbH |
Creative Director |
Jacobo Concejo |
Proximity Worldwide GmbH |
Creative Director |
Martino Monti |
Proximity Worldwide GmbH |
Art Director |
Dejan Handjiski |
Proximity Worldwide GmbH |
Art Director |
Sue Nisbet |
Proximity Worldwide GmbH |
Managing Director |
Liselotte Schwenkert |
BBDO Düsseldorf GmbH |
Client Service Director |
Vera Vanselow |
BBDO Düsseldorf GmbH |
Senior Account Manager |
Birgit Paulat |
BBDO Düsseldorf GmbH |
Art Buying |
Alma Haser |
- |
Jigsaw-Idea |
Stefan Kranefeld |
Stefan Kranefeld Imaging |
Photographer / Post Production |
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including
tba
Describe the target audience and why your work is relevant to them.
Pharma audience types:
The target are common people, families, everyday person; cause Alzheimer is a disease that could hit everybody and when hit someone effect all the family.
Translation: Provide a full English translation of any text.
PIECE BY PIECE ALZHEIMER'S
TAKES AWAY THE MEMORY.
HELP TO WIN THE FIGHT.
ALZHEIMER
RESEARCH
INITIATIVE
Cultural/Context information for the jury
With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer Research Initiative is working fervently to raise funding for a cure. Our brief was to share the absolute heartbreak of what it means to have Alzheimer’s, and instil a sense of urgency in fundraising for a cure. Alzheimer’s disease gradually destroys the memory – a painful and tormenting process for patients and their loved ones.
Write a short summary of what happens in the ambient execution or campaign.
As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.