Title | ANN-KATRIN |
Brand | ALZHEIMER RESEARCH INITIATIVE |
Product/Service | CALL FOR DONATIONS |
Category |
B03. Fundraising & Advocacy |
Entrant
|
BBDO Düsseldorf, GERMANY
|
Idea Creation
|
BBDO Düsseldorf, GERMANY
|
Additional Company
|
PROXIMITY GERMANY Düsseldorf, GERMANY
|
Additional Company 2
|
BBDO Düsseldorf, GERMANY
|
Credits
Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
Kristoffer Heilemann |
BBDO Düsseldorf GmbH |
Creative Managing Director |
Daniel Haschtmann |
BBDO Düsseldorf GmbH |
Executive Creative Director |
Tobias Feige |
BBDO Düsseldorf GmbH |
Executive Creative Director |
Sebastian Steller |
Proximity Worldwide GmbH |
Creative Director |
Jacobo Concejo |
Proximity Worldwide GmbH |
Creative Director |
Martino Monti |
Proximity Worldwide GmbH |
Art Director |
Dejan Handjiski |
Proximity Worldwide GmbH |
Art Director |
Sue Nisbet |
Proximity Worldwide GmbH |
Managing Director |
Liselotte Schwenkert |
BBDO Düsseldorf GmbH |
Client Service Director |
Vera Vanselow |
BBDO Düsseldorf GmbH |
Senior Account Manager |
Birgit Paulat |
BBDO Düsseldorf GmbH |
Art Buying |
Alma Haser |
- |
Jigsaw-Idea |
Stefan Kranefeld |
Stefan Kranefeld Imaging |
Photographer / Post Production |
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including
No regulations for Disease-Awareness-Campaigns known.
Describe the target audience and why your work is relevant to them.
Pharma audience types:
The target are common people, families, everyday person; cause Alzheimer is a disease that could hit everybody and when hit someone effect all the family.
Translation: Provide a full English translation of any text.
PIECE BY PIECE ALZHEIMER'S
TAKES AWAY THE MEMORY.
HELP TO WIN THE FIGHT.
ALZHEIMER
RESEARCH
INITIATIVE
Cultural/Context information for the jury
With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer Research Initiative is working fervently to raise funding for a cure. Our brief was to share the absolute heartbreak of what it means to have Alzheimer’s, and instil a sense of urgency in fundraising for a cure. Alzheimer’s disease gradually destroys the memory – a painful and tormenting process for patients and their loved ones.