Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Food & Drink
LONDON TAKEOVER
OATLY
OATLY
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
OATLY DEPARTMENT OF MIND CONTROL
Malmö
SWEDEN
Short List
A02 Other FMCG
THE REMARKABLE LISE
STABILO INTERNATIONAL GMBH
STABILO BOSS HIGHLIGHTER PEN
DDB DÜSSELDORF GERMANY DDB DÜSSELDORF
GERMANY
Silver
THE REMARKABLE KATHERINE
STABILO INTERNATIONAL GMBH
STABILO BOSS HIGHLIGHTER PEN
DDB DÜSSELDORF GERMANY DDB DÜSSELDORF
GERMANY
Silver
THE REMARKABLE EDITH
STABILO INTERNATIONAL GMBH
STABILO BOSS HIGHLIGHTER PEN
DDB DÜSSELDORF GERMANY DDB DÜSSELDORF
GERMANY
Silver
A06 Retail
TIME SPENT
MCDONALD'S
MCDONALD'S
LEO BURNETT LONDON UNITED KINGDOM LEO BURNETT LONDON
UNITED KINGDOM
Short List
NOBEL PRIZE WINNER
IKEA
"IVAR" (IKEA SHELF)
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Short List
ROCK LEGENDS
IKEA
"IVAR" (IKEA SHELF)
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Short List
A07 Travel
A CAREFULLY REFLECTED BILLBOARD
EASYJET
A CAREFULLY REFLECTED BILLBOARD
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
A11 Consumer Services
DATE MORE DATA LESS
MIGROS-GENOSSENSCHAFTS-BUND
TELECOMMUNICATIONS SERVICES
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND WIRZ BBDO SWITZERLAND
Zürich
SWITZERLAND
Short List
MAKE LOVE NOT MEMES
MIGROS-GENOSSENSCHAFTS-BUND
TELECOMMUNICATIONS SERVICES
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND WIRZ BBDO SWITZERLAND
Zürich
SWITZERLAND
Short List
B06 Retail
THONET VS. TOBIAS
IKEA DEUTSCHLAND GMBH & CO. KG
1: VITRA VS. ODGER 2: THONET VS. TOBIAS 3: FRITZ HANSEN VS. SVENBERTIL
THJNK Hamburg GERMANY THJNK
Berlin
LOVED
Hamburg
THJNK
Hamburg
GERMANY
Bronze
FRITZ HANSEN VS. SVENBERTIL
IKEA DEUTSCHLAND GMBH & CO. KG
1: VITRA VS. ODGER 2: THONET VS. TOBIAS 3: FRITZ HANSEN VS. SVENBERTIL
THJNK Hamburg GERMANY THJNK
Berlin
LOVED
Hamburg
THJNK
Hamburg
GERMANY
Bronze
VITRA VS. ODGER
IKEA DEUTSCHLAND GMBH & CO. KG
1: VITRA VS. ODGER 2: THONET VS. TOBIAS 3: FRITZ HANSEN VS. SVENBERTIL
THJNK Hamburg GERMANY THJNK
Berlin
LOVED
Hamburg
THJNK
Hamburg
GERMANY
Bronze
MCMISTAKES 1
MCDONALD'S
HR
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM
Short List
B09 Media / Entertainment
RAINSPOTTING
SKY
SKY Q
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
RAVEHEART
SKY
SKY Q
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
OLDFINGER
SKY
SKY Q
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
ILL BILL
SKY
SKY Q
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
B13 Not-for-profit / Charity / Government
SKIP TIGER SELFIES
PRO WILDLIFE
PRO WILDLIFE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
AIMAQ VON LOBENSTEIN
Berlin
SAINT ELMO'S
Berlin
GERMANY
Short List
SKIP ELEPHANT RIDING
PRO WILDLIFE
PRO WILDLIFE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
AIMAQ VON LOBENSTEIN
Berlin
SAINT ELMO'S
Berlin
GERMANY
Short List
FARHAD
ALZHEIMER RESEARCH INITIATIVE
CALL FOR DONATIONS
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
Short List
ANN-KATRIN
ALZHEIMER RESEARCH INITIATIVE
CALL FOR DONATIONS
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
Short List
MIGUEL
ALZHEIMER RESEARCH INITIATIVE
CALL FOR DONATIONS
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
Short List
C01 Animated Digital Screens
THE BUILDING SIZED WAVE
PORTUGAL TOURISM
PORTUGAL TOURISM
PARTNERS Lisbon PORTUGAL PARTNERS
Lisbon
PORTUGAL
Short List
CALLAO DOMINATION
SAMSUNG
TECHNOLOGY
CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE
Madrid
SPAIN
Short List
C02 Interactive Digital Screens
PR STUNT “THE TROJAN BILLBOARD.”
FEDERAL MINISTRY OF THE INTERIOR
THE STUNT DRAWS ATTENTION FOR THE GROWING PROBLEM OF PEOPLE TAKING PICTURES OF A
FISCHERAPPELT Berlin GERMANY FISCHERAPPELT
Berlin
GERMANY
Short List
D01 Displays
STREET STORY
NIKE RUSSIA
NIKE RUSSIA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS
Bronze
TRASHED EXHIBITION
NATURAL HISTORY MUSEUM IN OSLO/ THE NORWEGIAN SOCIETY FOR THE CONSERVATION OF NA
NATURAL HISTORY MUSEUM/ NORWEGIAN WILDLIFE
KITCHEN Oslo NORWAY KITCHEN
Oslo
NORWAY
Short List
D02 Small Scale Special Solutions
THE FIRST SHOE MADE FROM RECYCLED GUM
AMSTERDAM METROPOLITAN AREA / I AMSTERDAM
GUMSHOE
PUBLICIS Amsterdam THE NETHERLANDS PUBLICIS
Amsterdam
THE NETHERLANDS
Short List
SEETROEN
CITROEN
CITROEN
BETC Paris FRANCE BETC
Paris
TRACTION
Paris
FRANCE
Silver
D03 Special Build
GO WITH THE FAKE
DIESEL
CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
Bronze
#BODYCANTWAIT
HANDICAP INTERNATIONAL
HANDICAP INTERNATIONAL
HEREZIE GROUP Paris FRANCE HEREZIE GROUP
Paris
FRANCE
Gold
RAIN WI-FI
TELE2
RAIN WI-FI
GEOMETRY MOSCOW RUSSIA GEOMETRY MOSCOW
RUSSIA
Short List
THE UNBREAKABLE RAINBOW
BEN&JERRY'S
CSR EVENT
180HEARTBEATS+JUNG V MATT Warsaw POLAND 180HEARTBEATS+JUNG V MATT
Warsaw
POLAND
Silver
D04 Live Advertising & Events
MUSEUM OF ROMANTICISM
IKEA
IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
Bronze
GO WITH THE FAKE
DIESEL
CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
Gold
D05 Interactive Experiences
THE FIRST SHOE MADE FROM RECYCLED GUM
AMSTERDAM METROPOLITAN AREA / I AMSTERDAM
GUMSHOE
PUBLICIS Amsterdam THE NETHERLANDS PUBLICIS
Amsterdam
THE NETHERLANDS
Short List
MUSEUM OF ROMANTICISM
IKEA
IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
Short List
THE NO ESCAPE GAME
ADDICT AIDE
ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
D07 Immersive Experiences
THE NO ESCAPE GAME
ADDICT AIDE
ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Bronze
E01 Standard Sites
FOOTBALL DECODED
MICROSOFT
XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Grand Prix
THE SHORTCUT BILLBOARDS
BMW
MINI
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
E02 Ambient Outdoor
GO WITH THE FAKE
DIESEL
CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
Short List
#BODYCANTWAIT
HANDICAP INTERNATIONAL
HANDICAP INTERNATIONAL
HEREZIE GROUP Paris FRANCE HEREZIE GROUP
Paris
FRANCE
Silver
SEETROEN
CITROEN
CITROEN
BETC Paris FRANCE BETC
Paris
TRACTION
Paris
FRANCE
Short List
E03 Technology
DRAW TO ART
GOOGLE
INTERACTIVE EASEL
GOOGLE CREATIVE LAB London UNITED KINGDOM GOOGLE CREATIVE LAB
London
UNITED KINGDOM
Short List
RAIN WI-FI
TELE2
RAIN WI-FI
GEOMETRY MOSCOW RUSSIA GEOMETRY MOSCOW
RUSSIA
Bronze