Title | SEX ON THE BEACH |
Brand | SCHWEPPES |
Product/Service | BEVERAGES |
Category |
B01. Food & Drink |
Entrant
|
XXS AMSTERDAM Schiphol, THE NETHERLANDS
|
Idea Creation
|
XXS AMSTERDAM Schiphol, THE NETHERLANDS
|
Credits
Barend Stegeman |
XXS Amsterdam |
Creative |
Wessel Beumer |
XXS Amsterdsm |
Creative |
John de Vries |
XXS Amsterdam |
Creative Director |
René Verbong |
XXS Amsterdam |
Creative Director |
Michael van den Brande |
XXS Amsterdam |
Strategy Director |
Marthe Driest |
XXS Amsterdam |
Project Manager |
Saskia Wijsman |
XXS Amsterdam |
Communication Planner |
Robbert Boom |
XXS Amsterdam |
Producer |
Yau Hoong Tang |
Yau Hoong Tang |
Illustrator |
Robert-Jan Hoesman |
XXS Amsterdam |
Design Director |
Translation
N/A
Cultural/Context information for the jury
Schweppes launched a new content series called 'Zero to bar hero' where professionals would cast and train the next great bartender. The campaign had several phases, but this submission only covers the first; the recruitment campaign for an inexperienced bartender. During the Amsterdam Cocktail Week recruitment posters were placed all over the city looking for the ideal candidate: somebody with ambitions to become a professional cocktail shaker, but lacked the skills. The posters needed to stand out amongst the plethora of outdoor communications that was already in bars, yet speak specifically to the unskilled and uninformed wannabe bartenders.