Title | PAINTING |
Brand | PSS (PRVÁ STAVEBNÁ SPORITELNA) |
Product/Service | MORTGAGE |
Category |
B11. Consumer Services |
Entrant
|
RESPECT APP Bratislava, SLOVAK REPUBLIC
|
Idea Creation
|
RESPECT APP Bratislava, SLOVAK REPUBLIC
|
Credits
Lenka Slovak Bonova |
Respect APP s.r.o. |
Creative Director |
Mario Poór |
Respect APP s.r.o. |
Creative Director |
Mykola Kovalenko |
Respect APP s.r.o. |
Graphic Designer |
Mirka Strakova |
Respect APP s.r.o. |
Copywriter |
Yolka Udicova |
Respect APP s.r.o. |
Partner |
Cultural/Context information for the jury
PSS is a major, traditional player in the category of real-estate (housing) financing – loans for purchase or reconstruction. The brand promise communicated via claim is „PSS turns housing to home“. Variations of the PSS logo depict various everyday household situations – children’s games, furnishings, and reconstructions. In a simple visual way as part of the image campaign, we demonstrate this promise via well known PSS logo.