Title | MADRID / NAPLES |
Brand | EASYJET |
Product/Service | TRAVEL |
Category |
A07. Travel |
Entrant
|
BUZZMAN Paris, FRANCE
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
Credits
Georges Mohammed-Chérif |
Buzzman |
President and Executive Creative Director |
Thomas Granger |
Buzzman |
Vice - President |
Julien Levilain |
Buzzman |
Managing Director |
Julien Doucet & Lilian Moine |
Buzzman |
Creative Directors |
Stéphane List |
Buzzman |
Artistic Director |
Antoine Moittié |
Buzzman |
Copywriter |
Hadrien Brice |
Buzzman |
Artistic Director Assistant |
Loïc Coelho |
Buzzman |
Account Director |
Sacha Hanras |
Buzzman |
Account Executive |
Julien Scaglione |
Buzzman |
Head of Social Media |
Robin Delepine |
Buzzman |
Social Media Consultant |
Amélie Juillet |
Buzzman |
Head of Communication & PR |
Paul Renaudineau |
Buzzman |
PR & Communication Manager |
Suzanne Langlais & Victoire Fouquet-Lapar |
Buzzman |
PR & Communication Assistants |
Dee Perryman |
Buzzman |
Rights Management |
Vanessa Barbel |
Buzzman |
Head of TV Production |
Translation
All our prints were playing with the names of 2 cities in Europe and were always signed the same way: "Europe at 35€. At that price, you can travel twice as much".
Cultural/Context information for the jury
With the holidays departures, summer is a key period for all the airlines companies.
To distinguish itself from the competition, easyJet had a strong offer we needed to convey: Europe from 35€.
35€ is a really appealing price because it is really accessible (it's the price of an aircut, a restaurant, a taxi, ...).
At that price, you don't have to put to much pressure on your shoulder to find the ""good and only destination"" for your holidays because at that price, you can travel twice as much.
To illustrate this simple message and emerge from the cloud (everyone has an ""unbeatable offer""), we created an impactful and surprising outdoor campaign mixing different cities in Europe. Different cities you can easily go to this summer thanks to easyJet.