Title | THE BIG MAC 50 QUEST |
Brand | MCDONALD'S ITALIA |
Product/Service | RESTAURANTS |
Category |
A06. Retail |
Entrant
|
LEO BURNETT ITALY Milan, ITALY
|
Idea Creation
|
LEO BURNETT ITALY Milan, ITALY
|
Media Placement
|
OMD Milan, ITALY
|
Production
|
MOVIE MAGIC INTERNATIONAL Milan, ITALY
|
Credits
Selmi Bali Barissever |
Leo Burnett |
Executive Creative Director |
Lorenzo Crespi |
Leo Burnett |
Executive Creative Director |
Alessandro Antonini |
Leo Burnett |
Executive Creative Director |
Mattia Montanari |
Leo Burnett |
Head of Art&Innovation |
Vanessa Miccoli |
Leo Burnett |
Senior Copywriter |
Claudia Greco |
Leo Burnett |
Assistant Art Director |
Alessandra Tondi |
Leo Burnett |
Assistant Copywriter |
Neta Ben Tovim |
Leo Burnett |
Creative Director - Head of Design |
Silvana Ferraris |
Leo Burnett |
Designer |
Acsinia Messina |
Leo Burnett |
Brand Leader |
Marika Mazzoni |
Leo Burnett |
Account Director |
Elisabetta Iulita |
Leo Burnett |
Account Executive |
Francesco Daleno |
Leo Burnett |
Project Manager |
Alberto Della Torre |
Leo Burnett |
Junior Project Manager |
Laura Rosari |
Leo Burnett |
Account Director |
Paolo Rolla |
Leo Burnett |
Account Executive |
Federica Doria |
Leo Burnett |
Community Manager |
Cristian Di Pietrantonio |
Leo Burnett |
Community Manager |
Mattia Orso Mangano |
Leo Burnett |
Planning Director |
Maria Luisa Crisponi |
Leo Burnett |
Agency TV producer |
Chicco Mazzini |
Movie Magic |
Production House Producer |
Ago Panini |
- |
Director |
Paolo Caimi |
- |
DoP |
Ferdinando Arnò |
- |
Music |
Claudio Furlan |
UsUp |
Event Production House |
Pietro Meschini |
Adattivo |
Technical Agency |
Michela Marni |
OMD |
Media Agency responsible |
Cultural/Context information for the jury
Italy is a very diverse country. The Northern area is very different from the Southern one. There are different architectural styles, different traditions, habits and different dialects. Just a few things bring Italians together. Big Mac is one of them. So, for its anniversary, we asked Italians to get together to reunite the most famous McDonald’s burger.