ZEWA DELUXE – MADE FOR BIG FAMILIES
Title | ZEWA DELUXE – MADE FOR BIG FAMILIES |
Brand | ESSITY |
Product/Service | ZEWA TOILET PAPER |
Category |
D03. Special Build |
Entrant
|
PUBLICIS Riga, LATVIA
|
Idea Creation
|
PUBLICIS Riga, LATVIA
|
Production
|
RARE DARBNICA Riga, LATVIA
|
Credits
Andrey Tyukavkin |
Publicis Riga |
Creative Director |
Kristaps Bricis |
Publicis Riga |
Copywriter |
Inga Beitina |
Publicis Riga |
Account Director |
Anna-Marija Polaka |
Publicis Riga |
Account Manager |
Juris Mezeckis |
Publicis Riga |
Art director |
Omer Gulec |
Publicis Riga |
Video designer |
Write a short summary of what happens in the ambient or digital execution or campaign.
To promote ZEWA toilet paper during Positivus — a popular Latvian music festival with over 30 000 visitors — a non-traditional advertising outdoor object was created. It was installed next to the route to the festival site. As a result, it became an instant hit on Instagram.
Cultural/Context information for the jury
Luckily, toilet paper itself is culturally uniform for all the countries in the world.
The only contextual addendum would be "Positivus" - a somewhat hippie-style music festival where we placed the ambient structure.