Title	DATABLOOM
Brand	PUBLICIS.SAPIENT (SELF-PROMOTION)
Product/Service	SELF -PROMOTION
Category	D07. Immersive Experiences
Entrant	SAPIENTRAZORFISH London, UNITED KINGDOM
Idea Creation	SAPIENTRAZORFISH London, UNITED KINGDOM
Additional Company	MARSHMALLOW LASER FEAST London, UNITED KINGDOM

Name	Company	Position
Fura Johannesdottir	Publicis Sapient	Executive Creative Director
Alexandra Jugović	Publicis Sapient	Creative Director
Louise Perry	Publicis Sapient	FS EMEA Marketing Lead
Conor McNicholas	Publicis Sapient	Consultant Marketing Director FS EMEA
David Lamb	Publicis Sapient	Producer
Ben Leedham	Publicis Sapient	Design
Jude Gay	Publicis Sapient	Design
Joanne Hippolyte	Publicis Sapient	Experience Design
Louise Beaumont	Publicis Sapient	Strategic Advisor, Open Banking
Rachel Clough	Publicis Sapient	Creative Team
Jan Pruijser	Publicis Sapient	Creative Team
Andy Lo Pò	Publicis Sapient	Photographer

Cultural/Context information for the jury

databloom exists to get people to think about data in a new way by presenting a new metaphor for the way we approach data. Companies see data as ‘lakes’ or ‘clouds’ – amorphous groupings of data organized around them where people are unseen in the mass. We’ve all been encouraged to see data the way companies see data. databloom offers a different vision, one where data is organized around people. In a post-GDPR, API-powered world, people can start to take control of their data from different companies, pivoting to work around them. We wanted to show that this new way of thinking about data was both empowering and beautiful.