| Title | BRAILLE ART |
| Brand | NGO "BELAYA TROST" |
| Product/Service | NGO "BELAYA TROST" |
| Category |
E02. Ambient Outdoor |
|
Entrant
|
POSSIBLE MOSCOW, RUSSIA
|
|
Idea Creation
|
POSSIBLE MOSCOW, RUSSIA
|
|
PR
|
POSSIBLE MOSCOW, RUSSIA
|
Credits
| Vlad Sitnikov |
Possible Moscow |
CCO |
| Maryam Akhunova |
Possible Moscow |
Creative Director |
| Yuri Korobov |
Possible Moscow |
Creative |
| Roman Antonov |
Possible Moscow |
Art Director |
| Evgenia Kuznetsova |
Possible Moscow |
Art Director |
| Anna Trotsina |
Possible Moscow |
Designer |
| Oleg Sedikin |
Possible Moscow |
Programming |
| Sergey Rozhnev |
Possible Moscow |
Client Service Director |
| Natalia Khorokhorina |
Possible Moscow |
Account Director |
| Anna Smal |
Possible Moscow |
Account Manager |
Write a short summary of what happens in the ambient or digital execution or campaign.
To help blind people feel less alienated we created something that could only be experienced through eyesight: the first ever Braille graffiti, a tool for communication easily accessible to both social groups to allow effortless dialogue between strangers by combining written text and braille.
A Braille-art gallery combining visual symbols with Braille text.
The gallery showcased the stories of three famous blind people set against their achievements:
- The story of musician Ray Charles and his classic “Hit the Road, Jack”;
- The story of record-setting runner Marla Runyan and a stadium;
- The story of programmer Mikhail Pozhidaiev, who created an operating system for the blind, and a circuit board.
Each story consisted of the protagonist’s biography and an inspiring message: “Art / Sport / Science doesn’t care whether you’re blind or not. What’s important is to see your own potential. We see possibilities in everyone.”
Cultural/Context information for the jury
According to unofficial sources there are more than 14 000 blind people in Yekaterinburg. Most of them are not well-adapted to life in a society. For them moving around the city is very uncomfortable, people do not pay any attention to them – and these are only few of the reasons why the visually impaired do not want to have an active position in a society and act more boldly.