WELCOME TO HENNESSY CRAFTLAND
Title | WELCOME TO HENNESSY CRAFTLAND |
Brand | HENNESSY |
Product/Service | MASTER BLENDER |
Category |
B01. Food & Drink |
Entrant
|
DDB PARIS, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Production
|
COLLECTIF SIN Paris, FRANCE
|
Credits
Alexander Kalchev |
DDB Paris |
Executive Creative Director |
Jenna Haugmard |
DDB Paris |
Art Director |
Justine Bruneau |
DDB Paris |
Agency Producer |
Xavier Mendiola |
DDB Paris |
Managing Director |
Marine Hakim |
DDB Paris |
Account Manager |
Emilie Van Den Berghe |
DDB Paris |
Account Manager |
Julie Valero |
DDB Paris |
Account Executive |
Floriane Degouy |
DDB Paris |
Account Executive |
Géraldine Tixier |
DDB Paris |
Planner |
Antoine Varlet |
Hennessy |
Advertiser Supervisor |
Aurélie Lim |
Hennessy |
Advertiser Supervisor |
Laure Destenay |
Hennessy |
Advertiser Supervisor |
Ugo Gattoni |
- |
Illustrator |
Cultural/Context information for the jury
Hennessy is a well known luxury spirit brand but only a few knows its history. The collaboration between 2 families, the Hennessy and the Fillioux, and the savoir-faire hidden behind every cognac and particularly the Master Blender’s Selection limited edition. A unique blend freely created by the Master Blender thanks to the eaux-de-vie selected and kept for this personal creation.
No rules apply here, this blend contrary to others (V.S.O.P or X.O for example) doesn’t have to be perpetuated, it is made from a single batch. Together with Ugo Gattoni, we set out to draw the complete and unique story behind this act of creation.