Title | THE DISCREET |
Brand | MARIE CLAIRE |
Product/Service | SEXUAL HARASSEMENT |
Category |
B12. Corporate Social Responsibility (CSR) / Corporate Image |
Entrant
|
DDB PARIS, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Credits
Alexander Kalchev |
DDB Paris |
Executive Creative Director |
Mickaël Jacquemin |
DDB Paris |
Art Director |
Benoît Oulhen |
DDB Paris |
Copywriter |
Jean-Luc Bravi |
DDB Paris |
President |
Agathe Bicart-Sée |
DDB Paris |
Account Manager |
Cédric Ledoux |
DDB Paris |
Planner |
Quentin Moenne Loccoz |
DDB Paris |
Agency Producer |
Gwenaëlle Thebault |
Marie Claire |
Advertiser Supervisor |
Marianne Mairesse |
Marie Claire |
Advertiser Supervisor |
Vincent Desailly |
- |
Photographer |
Cultural/Context information for the jury
In France, 100% of women using public transportation have experienced sexual harassment or sexual assaults at least one time. This unacceptable situation is becoming a major societal topic. Marie Claire, one of the first and most engaged women magazines in France, wanted to be part of this fight and take action on 8 march for the International Women’s Day.
Most communications target the victims or the aggressors - and forget those who can really make a change : witnesses. We chose a deliberately unsettling approach to denounce the impunity of harassers and commit citizens to act collectively against harassment in the public space.
Marie Claire’s engagement went beyond the campaign with a special issue of the magazine dedicated to street harassment. Including concrete, illustrated advice on how to take action when witnessing such situations.