Title | POLO |
Brand | VOLKSWAGEN |
Product/Service | FRONT ASSIST |
Category |
A05. Automotive |
Entrant
|
DDB PARIS, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Credits
Alexander Kalchev |
DDB Paris |
Executive Creative Director |
Rémi Dias Das Almas |
DDB Paris |
Copywriter |
Alice Labau |
DDB Paris |
Art Director |
Loïc Morando |
DDB Paris |
Planner |
Alban Callet |
DDB Paris |
Managing Director |
Axel Renaudin |
DDB Paris |
Account Manager |
Coralie Bouillier |
DDB Paris |
Account Executive |
Lea Villani |
DDB Paris |
Account Executive |
Will Sanders |
- |
Photographer |
Ghislain Laffite |
Volkswagen |
Advertiser Supervisor |
Thimotée Gazeau |
Volkswagen |
Advertiser Supervisor |
Stéphanie Baron |
Volkswagen |
Advertiser Supervisor |
Mathilde Raulin |
Volkswagen |
Advertiser Supervisor |
Translation
We damaged on purpose the back of our cars to show with self-irony that we are the only ones to offer Front Assist as standard equipment on the entire Volkswagen range.
Cultural/Context information for the jury
Volkswagen is the first car brand to offer Front Assist as standard equipment in France. Now, all VW break automatically in case of emergency.
But the thing is … the main issue for being, in some ways, way ahead of our time, is the competition. We to show with self-derision that we would like, for once, that the competitors copy our technology.