Title	PR STUNT “THE TROJAN BILLBOARD.”
Brand	FEDERAL MINISTRY OF THE INTERIOR
Product/Service	THE STUNT DRAWS ATTENTION FOR THE GROWING PROBLEM OF PEOPLE TAKING PICTURES OF A
Category	E03. Technology
Entrant	FISCHERAPPELT Berlin, GERMANY
Idea Creation	FISCHERAPPELT Berlin, GERMANY
Production	IT'S US MEDIA Berlin, GERMANY

Name	Company	Position
Johannes Buzási	fischerAppelt AG	Managing Director
Judith Schilling	fischerAppelt AG	Account Director
David Morales	fischerAppelt AG	Creative Director
Philip Bolland	fischerAppelt AG	Creative Director
Claudia Kuprat	fischerAppelt AG	Art Director
Dorothee Goetz	fischerAppelt AG	Copywriter
Max Penk	It’s us	Copywriter

Write a short summary of what happens in the ambient or digital execution or campaign.

People now a days when they see an accident they only care about how to take the best picture. That’s why we found a way to speak to these people directly. We address these people at the exact moment of their misconduct. We staged an accident near a Berlin subway station. The rescue workers were informed about the stunt but not about what they would actually have to deal with: Two women trapped inside of a damaged car, both actresses told to describe special injuries. With five Bodycams, five GoPros and 3 normal cams, 7 police officers, 7 rescue workers and 2 emergency doctor we set up the accident. The Highlight: We placed the billboard behind the accident. Made out of 9000 infrared LEDs, like those used in remote controls we made a digital screen, interacting with the mobile phones of the people taking pictures.