PR STUNT “THE TROJAN BILLBOARD.”
Title | PR STUNT “THE TROJAN BILLBOARD.” |
Brand | FEDERAL MINISTRY OF THE INTERIOR |
Product/Service | THE STUNT DRAWS ATTENTION FOR THE GROWING PROBLEM OF PEOPLE TAKING PICTURES OF A |
Category |
E03. Technology |
Entrant
|
FISCHERAPPELT Berlin, GERMANY
|
Idea Creation
|
FISCHERAPPELT Berlin, GERMANY
|
Production
|
IT'S US MEDIA Berlin, GERMANY
|
Credits
Johannes Buzási |
fischerAppelt AG |
Managing Director |
Judith Schilling |
fischerAppelt AG |
Account Director |
David Morales |
fischerAppelt AG |
Creative Director |
Philip Bolland |
fischerAppelt AG |
Creative Director |
Claudia Kuprat |
fischerAppelt AG |
Art Director |
Dorothee Goetz |
fischerAppelt AG |
Copywriter |
Max Penk |
It’s us |
Copywriter |
Write a short summary of what happens in the ambient or digital execution or campaign.
People now a days when they see an accident they only care about how to take the best picture. That’s why we found a way to speak to these people directly. We address these people at the exact moment of their misconduct. We staged an accident near a Berlin subway station. The rescue workers were informed about the stunt but not about what they would actually have to deal with: Two women trapped inside of a damaged car, both actresses told to describe special injuries. With five Bodycams, five GoPros and 3 normal cams, 7 police officers, 7 rescue workers and 2 emergency doctor we set up the accident. The Highlight: We placed the billboard behind the accident. Made out of 9000 infrared LEDs, like those used in remote controls we made a digital screen, interacting with the mobile phones of the people taking pictures.