Joaquín Espagnol |
Cheil Worldwide Spain |
Executive Creative Director |
Alfonso Fernandez |
Samsung Electronics Iberia |
Corporate marketing director |
Jaime Trapaga |
Cheil Worldwide Spain |
Creative director |
Rodrigo Domínguez |
Cheil Worldwide Spain |
Creative |
Elenita Hernández |
Cheil Worldwide Spain |
Creative |
Jose Ortiz |
Cheil Worldwide Spain |
Business Lead |
Mayte Fontán |
Cheil Worldwide Spain |
Account Manager |
Alba Valiente |
Cheil Worldwide Spain |
Account Executive |
Freelance for |
Freelance for |
Agency producer |
Landia |
Landia |
Production company |
Nico Cabuche |
Landia |
Production company |
Alberto Lopez |
Landia |
Production company |
Maxi Blanco |
Landia |
Director |
Mcnulty |
Mcnulty |
Postproduction studio |
DOOH |
DOOH |
Formats |
Borja Cameron |
Samsung Electronics Iberia |
Marketing Manager |
Luis de la Peña |
Samsung Electronics Iberia |
Marketing director |
Younghee Lee |
Samsung Electronics Co. Ltd |
Executive vicepresident |
Heesun Kim |
Samsung Electronics Co. Ltd |
Vice president |
Kyungah Cho |
Samsung Electronics Co. Ltd |
Principal Professional |
Woongki Kim |
Samsung Electronics Co. Ltd |
Senior Professional |
Euijung Kim |
Samsung Electronics Co. Ltd |
Professional |
Pio Schunker |
Samsung Electronics Co. Ltd |
Executive vicepresident |
Sonia Chang |
Samsung Electronics Co. Ltd |
Principal Professional |
YeJi Kim |
Samsung Electronics Co. Ltd |
Senior Professional |
Taihai Kim |
Cheil Worldwide Korea |
Head of digital business |
Jiyoung Suh |
Cheil Worldwide Korea |
Vice president |
Sunbyoung Jun |
Cheil Worldwide Korea |
Global media director |
Bruce Sung |
Cheil Worldwide Korea |
Sr. Account Manager |
We wanted to do something notorious and immersive to present the Super Slow-mo camera. We didn’t want to create just any other billboard advert but really create something that seemed to interact with its surroundings in a way that has never been done before. Parkour was a fitting theme as it allowed us to really integrate the creativity within the context of this sport: the urban landscape.
We filmed using a custom-made stage of more than 24x7 meters proportionate to the dimensions of Callao’s 9 digital screens. This ensured that the freerunners’ slow-motion movements would fit perfectly within each screen.
This campaign was implemented in Plaza de Callao. With its huge digital screens, it has become the Spanish equivalent of Times Square or Piccadilly Circus. This meant that this campaign was very challenging to produce, however it is also the reason that the final result was seamless.