| Title | A MINI TEST DRIVE |
| Brand | MINI |
| Product/Service | MINI (BRAND) |
| Category |
B05. Automotive |
|
Entrant
|
INGO Stockholm, SWEDEN
|
|
Idea Creation
|
INGO Stockholm, SWEDEN
|
|
Production
|
INGO Stockholm, SWEDEN
|
Credits
| Björn Ståhl |
INGO Sthlm |
ECD |
| Rasmus Andersson |
INGO Sthlm |
Copywriter |
| Max Hultberg |
INGO Sthlm |
Art Director |
| Stefan Kindgren |
INGO Sthlm |
Digital Creative Developer |
| Anna Odengard |
INGO Sthlm |
Account Manager |
Translation
Digital Proof translation:
Headline: Around Stockholm in 5,7 kWh.
Text: Test drive the new MINI Countryman Plug-In Hybrid here.
Download the LIFE WITH MINI app and point the camera towards the billboard.
Make an appointment for a real test drive at MINI.se
[Places in Stockholm around the billboard car race.]
Cultural/Context information for the jury
A billboard campaign was launched in Stockholm city with printed race tracks. Inspired from the scalextric racing game we made a similar game in augmented reality. By blending your smartphone with the racing track you could test drive a 3D MINI Plug-In Hybrid right on the billboard. Perfect for killing time while waiting for the second best way of commuting.