Title | THE SNEAKY PILLAR |
Brand | DNB |
Product/Service | CAR INSURANCE |
Category |
D03. Special Build |
Entrant
|
TRY REKLAME Oslo, NORWAY
|
Idea Creation
|
TRY REKLAME Oslo, NORWAY
|
Production
|
BACON OSLO Oslo, NORWAY
|
Credits
Caroline Riis |
TRY |
Creative |
Eirik Sørensen |
TRY |
Creative |
Kristina Skogen |
TRY |
Project Manager |
Arne Eggen |
TRY |
Account Director |
Jeppe Gjesti |
TRY |
Designer |
Ola Narum Berg |
Bacon |
Executive Producer |
Julien Alary |
Bacon |
Grade |
Erlend Mjømen Knudsen |
Bacon |
Editor |
Andreas Bjørseth |
Bacon |
Director of Photography |
Andreas Riiser |
Bacon |
Director |
Write a short summary of what happens in the ambient or digital execution or campaign.
To promote DNB's new car insurance offer, we played on an insight most drivers can relate to: That parking pillars can sneak up on you when you least expect it.
We constructed a remote-controlled parking pillar, built to blend in perfectly in a busy parking garage outside Oslo. Unsuspecting drivers were then ambushed by our evil pillar, as it was sneaking in behind cars backing up, blocking their doors and messing with peoples' head.
The drivers soon realized that it was all a joke, and when looking carefully at the pillar, our message was exposed, explaining our new insurance benefits.
The drivers soon realized that it was all a joke, and when looking carefully at the pillar, our message was exposed: "1 out of 3 insurance-claims are parking related. Luckily, with DNB you can dent your car once a year without losing your no-claim bonus."