Title | THE BUILDING SIZED WAVE |
Brand | PORTUGAL TOURISM |
Product/Service | PORTUGAL TOURISM |
Category |
C01. Animated Digital Screens |
Entrant
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PARTNERS Lisbon, PORTUGAL
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Idea Creation
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PARTNERS Lisbon, PORTUGAL
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Credits
Ivo Purvis |
Partners |
Executive Creative Director |
Pedro Lima |
Partners |
Creative Director |
Filipa Vasconcelos |
Partners |
Account Director |
Write a short summary of what happens in the ambient or digital execution or campaign.
An 80 feet billboard in an 80 feet building to show an 80 feet wave.
An outdoor ad to show the world that in Portugal waves are the size of buildings.
Cultural/Context information for the jury
Portugal is becoming a leading tourism destination, and one of the best products it has to offer are it’s waves. To promote Portugal worldwide as a leading surf destination we had to create something impactful. Something with the power to make headlines around the world especially in the US market. A priority growth market for Portugal tourism.
As the starting point we used a good asset: Portugal has the record for the biggest surfed wave in the world.