| Title | RECRUITING CAR |
| Brand | VOLVO |
| Product/Service | VOLVO S90 |
| Category |
D05. Interactive Experiences |
|
Entrant
|
FAMOUSGREY BRUSSELS, BELGIUM
|
|
Idea Creation
|
FAMOUSGREY BRUSSELS, BELGIUM
|
|
PR
|
FAMOUS RELATIONS Brussels, BELGIUM
|
|
Production
|
FAMOUSGREY BRUSSELS, BELGIUM
|
Credits
| Peter Ampe |
FamousGrey |
Executive Creative Director |
| Jonathan Detavernier |
FamousGrey |
CXD |
| Tom Berth |
FamousGrey |
Creative |
| Geert De Rocker |
FamousGrey |
Creative |
| Maarten Breda |
FamousGrey |
Experience Director |
| Maarten Van Daele |
FamousGrey |
Strategist |
| Vincent Vandam |
FamousGrey |
Project Leader |
| Kris Vanderhulst |
FamousGrey |
Brand Leader |
| Carola Michiels |
FamousGrey |
Business Director |
| Sophie Engels |
Famous Relations |
PR Manager |
| Liedewij Verbiest |
Famous Relations |
PR Manager |
| Joanna Ryckaert |
FamousGrey |
Copywriter |
| Jonathan Lichtfeld |
FamousGrey |
Designer |
| Arno Van Biesen |
FamousGrey |
Developer |
| Jérémy Dillenbourg |
FamousGrey |
Developer |
| Gwen Vanhee |
nocomputer |
Developer |
| Wim Vanhenden |
nocomputer |
Developer |
| Bart De Bock |
FamousGrey |
Digital Producer |
| Marie Delrue |
FamousGrey |
Digital Producer |
| Bart Segers |
FamousGrey |
Operations Director |
| Emily Rammant |
FamousGrey Productions |
Production Director |
| Loes Fierens |
FamousGrey Productions |
RTV Producer |
| Marlies Neudt |
FamousGrey Productions |
RTV Producer |
| Frederik Zaman |
/ |
Producer |
| Khaël Touag |
/ |
Director |
| Piet Devaert |
/ |
DOP |
| Stan Maertens |
/ |
AD & Decor |
| Eli Sundermann |
FamousGrey Productions |
Sound Engineer |
| Sven Vanhee |
FamousGrey Productions |
Editing & Grading |
| Jelle Stroo |
FamousGrey Productions |
Editing & Grading |
Write a short summary of what happens in the ambient or digital execution or campaign.
• Instead of coming up with a conventional HR advert, we've designed and modified Volvo in-car software at the leading edge of innovation, to turn a high-end luxury car into a recruitment tool.
• We’ve used AI and real-time data to process every single word said, and every movement made by the candidates in the course of the interview.
Just as the pedestrian camera is able to identify candidates, we also implemented an AI bot into the Volvo interface, which works on text to speech software to ask questions and speech to text software to retrieve answers from candidates.
An integration of IBM Watson personality analysis enabled us to draw a detailed description of a candidate on a psychological level.
Based on people’s facial expressions the car detects people’s mood and plays music accordingly. Or recognises the color of the shirt the applicant is wearing.