Title | PARIS CALLING |
Brand | HEYRAUD |
Product/Service | HEYRAUD SHOES |
Category |
A06. Retail |
Entrant
|
L'ASSOCIE PARIS, FRANCE
|
Idea Creation
|
L'ASSOCIE PARIS, FRANCE
|
Production
|
L'ASSOCIE PARIS, FRANCE
|
Credits
Gilles Rivollier |
L'ASSOCIÉ |
ECD - Founder |
Kenza Boukeroui-Rousseau |
L'ASSOCIÉ |
Art Director |
Lena Lammar |
L'ASSOCIÉ |
Consultant |
Cultural/Context information for the jury
Heyraud's image has gotten dusty over the past decade. A bit sad given the brand's heritage of one of the oldest French shoe maker. L'Associé paid tribute to the creative audacity of the founder that has been forgiven lately. For an Autumn/Winter collection under British influence, L'Associé, a French agency, bows towards their lovely neighbors. From the Palace guards to a Carrollian tea time ceremony, there's nothing like a spoonful of English humour to wake up an historic French shoe maker.