MORE TALKING LESS TEXTING
Title | MORE TALKING LESS TEXTING |
Brand | MIGROS-GENOSSENSCHAFTS-BUND |
Product/Service | TELECOMMUNICATIONS SERVICES |
Category |
A11. Consumer Services |
Entrant
|
WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
|
Idea Creation
|
WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
|
Media Placement
|
DYNAMO Zürich, SWITZERLAND
|
PR
|
WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
|
Production
|
PLAN B FILM Zurich, SWITZERLAND
|
Credits
Livio Dainese |
Wirz/BBDO |
Chief Creative Officer |
Niels Schäfer |
Wirz/BBDO |
Creative Director |
Simon Smit |
Wirz/BBDO |
Creative Director |
Naomi Gulla |
Wirz/BBDO |
Graphic Designer |
Bettina Fässler |
Wirz/BBDO |
Agency Producer |
Adrian Schräder |
Wirz/BBDO |
Head of Digital Marketing |
Antonia Frind |
Wirz/BBDO |
Social Media Manager |
Martin Frank |
Wirz/BBDO |
Strategic Planner |
Simone Jehle |
Wirz/BBDO |
Client Service Director |
Stefan Schmid |
Wirz/BBDO |
Account Director |
Fabian Nold |
Wirz/BBDO |
Account Director |
Jan Keller |
Wirz/BBDO |
Account Assistant |
Cultural/Context information for the jury
One in four Swiss people feel that they are dependent on the smartphone. More than 40% of adolescents feel very distracted by it. More than half of the population is annoyed that everyone is constantly on the phone. All this is supported by the major mobile operators with their unlimited flat fee subscriptions.
Because of this, M-Budget, Switzerland’s leading low-cost product line, is launching a limited mobile subscription together with leading mobile service provider Swisscom. It offers as many services as needed, but not as many as possible. In addition, we suggested they offer a new benefit: users who make little use of the phone are financially rewarded. Data volume that is not used will be refunded. Making this the first subscription with which you get a piece of your life back.