SHARK

ClientHILTL VEGETARIAN RESTAURANT GROUP
Category A06. Retail
TitleSHARK
Product/ServiceVEGETARIAN RESTAURANT
Entrant RUF LANZ Zürich, SWITZERLAND
Idea Creation RUF LANZ Zürich, SWITZERLAND
Credits
Name Company Position
Markus Ruf Ruf Lanz, Zurich Creative Direction
Danielle Lanz Ruf Lanz, Zurich Creative Direction
Markus Ruf Ruf Lanz, Zurich Copywriter
Thomas Schöb Ruf Lanz, Zurich Copywriter
Isabelle Hauser Ruf Lanz, Zurich Art Director
Catherine Martin Ruf Lanz, Zurich Illustrator
Linda Egloff Ruf Lanz, Zurich Account Executive

Cultural/Context information for the jury

Information about the client/product: Hiltl is a well-known group of vegetarian restaurants in Switzerland. It was founded in 1898 and is now run by the fourth generation of the Hiltl family. Today, Hiltl includes 6 restaurants, 5 take aways, a vegetarian butchery, a club, a cooking school and catering for events. Explanation of creative idea: A tongue-in-cheek suggestion that ultimately we are all vegetarians. This is illustrated using examples of notorious carnivores and their natural prey.