Title | FISH |
Brand | FOUNDATION TIER IM RECHT (RIGHTS FOR ANIMALS) |
Product/Service | NONPROFIT ORGANIZATION, RIGHTS FOR ANIMALS |
Category |
A13. Not-for-profit / Charity / Government |
Entrant
|
RUF LANZ Zürich, SWITZERLAND
|
Idea Creation
|
RUF LANZ Zürich, SWITZERLAND
|
Credits
Danielle Lanz |
Ruf Lanz, Zurich |
Creative Direction |
Markus Ruf |
Ruf Lanz, Zurich |
Creative Direction |
Isabelle Hauser |
Ruf Lanz, Zurich |
Art Direction |
Markus Ruf |
Ruf Lanz, Zurich |
Copywriter |
Anita Roth |
Ruf Lanz, Zurich |
Account Executive |
Carioca Studio |
Carioca Studio |
CGI |
Visualeyes International |
Visualeyes International |
Producer |
Cultural/Context information for the jury
Information about the client/product:
The Swiss foundation "Tier im Recht" (Rights for Animals) fights for animal-friendly laws and their strict enforcement in Switzerland.
Explanation of creative idea:
Unfortunately, many animals are still treated poorly in Switzerland.The suffering of these animals was condensed down to the message: Some animals are treated like garbage. To illustrate this, the animals were depicted so that they bear a striking resemblance to rubbish bags. Naturally, not a single hair on an animal was bent. All pictures were computer-generated in Carioca Studios in Bucharest.