Title | THE GENEROUS WALL |
Brand | ANTHON BERG |
Product/Service | ANTHON BERG CHOCOLATE |
Category |
D04. Live Advertising & Events |
Entrant
|
ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
|
Idea Creation
|
ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
|
Production
|
GOBSMACK PRODUCTIONS Copenhagen, DENMARK
|
Credits
Søren Christensen |
Robert/Boisen & Like-minded |
Strategy Director |
Heinrich Vejlgaard |
Robert/Boisen & Like-minded |
Creative Director |
René Sohn Kammersgaard |
Robert/Boisen & Like-minded |
Creative Director |
Klara Vilshammer |
robert/Boisen & Like-minded |
Art Director |
Christoffer Fejerskov Boas |
Robert/Boisen & Like-minded |
Art Director |
Therese Vilstrup |
Robert/Boisen & Like-minded |
Account Manager |
Liva Lisner |
Robert/Boisen & Like-minded |
Project Coordinator |
Stefan Pflug |
Gobsmack Production |
Producer |
Jonathan Grevsen |
Gobsmack Production |
Photographer |
Write a short summary of what happens in the ambient or digital execution or campaign.
On a grey November day in Copenhagen, in the spirit of Christmas, we put up 1,540 Anthon Berg chocolate bags on a big wall and hoped it would inspire busy Christmas shoppers to be more generous to one another. Some bags were hanging 3,5 meters off the ground, so people had to work together in order to reach them, and soon they started sharing the chocolate with each other. After all, Christmas is all about being generous.
Cultural/Context information for the jury
The Danish Chocolatier Anthon Berg is known in Denmark for facilitating and inspiring generosity in society. Generosity is rooted in the product, all the way from production to distribution, and even in their communication.
Being generous has proven to make people happier, but only 1 out of 10 experience generosity in their daily lives. So, in a time where walls are being built to divide, we decided to create one that could bring people together.