Title | CASH/BITCOIN |
Brand | MCDONALD'S SUISSE RESTAURANTS SÀRL |
Product/Service | BIG MAC |
Category |
B06. Retail |
Entrant
|
McDONALD'S Crissier, SWITZERLAND
|
Idea Creation
|
TBWA\ZURICH, SWITZERLAND
|
Idea Creation 2
|
TBWA\CHIAT\DAY New York, USA
|
Media Placement
|
OMD Zürich, SWITZERLAND
|
Credits
Bruce Roberts |
TBWA\Zurich |
Creative Director |
Manuel Wenzel |
TBWA\Zurich |
Creative Director |
Chris Garbutt |
TBWA\ |
Global Chief Creative Officer |
Brian Swords |
TBWA\ |
Global Brand Leader |
Chris Rowson |
TBWA\ |
Group Creative Director & Head of Design |
Chris Beresford Hill |
TBWA\ |
CCO |
Frédéric Nogier |
TBWA\Zurich |
Senior Art Director |
Davy Renaud |
TBWA\Zurich |
Junior Art Director |
Gaston Filippo |
TBWA\Zurich |
Junior Art Director |
Michel Kissling |
TBWA\Zurich |
Junior Art Director |
Felix Freese |
TBWA\Zurich |
Senior Copywriter |
Tizian Walti |
TBWA\Zurich |
Senior Copywriter |
David Voges |
TBWA\Zurich |
Copywriter |
Angelo Sciullo |
TBWA\Zurich |
Art Director |
Danijel Sljivo |
TBWA\Zurich |
Group Account Director |
Khara Wagner |
TBWA\ |
Group Account Director |
Chris Rowson |
TBWA\ |
Illustrator |
Bruce Roberts |
TBWA\Zurich |
Illustrator |
Alex Trochut |
Alex Trochut |
Illustrator |
Gigi Lee |
TBWA\ |
Illustrator |
Mark Sloan |
TBWA\ |
Illustrator |
Hendrik Everaerts |
TBWA\ |
Illustrator |
Eric Groza |
TBWA\ |
Illustrator |
Vivian Lee |
TBWA\ |
Illustrator |
Seokmin Hong |
TBWA\ |
Illustrator |
John Smith |
TBWA\ |
Illustrator |
Estelle Vanduynslager |
TBWA\ |
Illustrator |
Fresh Helga |
TBWA\ |
Illustrator |
Vivian Lee |
TBWA\ |
3D-Artist/Motion Designer |
Seokmin Hong |
TBWA\ |
3D-Artist/Motion Designer |
Pavel Sizov |
TBWA\ |
Illustrator |
Jan-Hendrik Labuschange |
TBWA\ |
Illustrator |
Greg Trombetta |
TBWA\ |
Illustrator |
Joao Pereira |
TBWA\ |
Illustrator |
Kerem Şeşen |
TBWA\ |
Illustrator |
Selin Pervan |
TBWA\ |
Illustrator |
Ezgi Tanyeri |
TBWA\ |
Illustrator |
Chang Chun Boon |
TBWA\ |
Illustrator |
Chang Chun Boon |
TBWA\ |
Illustrator |
Anlyne Chen |
TBWA\ |
Illustrator |
Vic Huang |
TBWA\ |
Illustrator |
Emily Chia |
TBWA\ |
Illustrator |
Cheong Pui Yee |
TBWA\ |
Illustrator |
Yi Sheng |
TBWA\ |
Illustrator |
Sebastien Bontemps |
TBWA\ |
Illustrator |
Alexey Utochkin |
TBWA\ |
Illustrator |
Ilya Kleynosov |
TBWA\ |
Illustrator |
Olivia Ariferiani |
TBWA\ |
Illustrator |
Connie Chen |
TBWA\ |
Illustrator |
Connie Chen |
TBWA\ |
Illustrator |
Oleg Grishin |
TBWA\ |
Illustrator |
Billie Heitzman |
TBWA\ |
Illustrator |
Alexander Holm |
TBWA\ |
Illustrator |
Eric Kopicki |
TBWA\ |
Illustrator |
Christophe Liekens |
TBWA\ |
Illustrator |
Hansel Lok |
TBWA\ |
Illustrator |
Maxim Maxutov |
TBWA\ |
Illustrator |
Aaron Nandor |
TBWA\ |
Illustrator |
SJ Naude |
TBWA\ |
Illustrator |
Gavin Patterson |
TBWA\ |
Illustrator |
Egor Reznikov |
TBWA\ |
Illustrator |
Mike Schneberg |
TBWA\ |
Illustrator |
Khaled Shanti |
TBWA\ |
Illustrator |
Nicholas Siew |
TBWA\ |
Illustrator |
Dr. Bharathi Supramaniam |
TBWA\ |
Illustrator |
Ksenia Telegina |
TBWA\ |
Illustrator |
James Thompson |
TBWA\ |
Illustrator |
Joanna Mak Song Ting |
TBWA\ |
Illustrator |
Olivier Verbeke |
TBWA\ |
Illustrator |
Betty Qui Zhi Ying |
TBWA\ |
Illustrator |
Nikki Yong |
TBWA\ |
Illustrator |
Handmade by B |
TBWA\ |
Illustrator |
Wizard Photography |
TBWA\ |
Illustrator |
Marjorie Vardo |
TBWA\ |
Illustrator |
Caroline Büchner |
TBWA\ Switzerland AG |
Account Director |
Toni Rubera |
TBWA\ Switzerland AG |
Retoucher |
Cultural/Context information for the jury
First launched in 1968, the Big Mac celebrates its 50 years anniversary in 2018. To celebrate this icons role in culture and the fact that the Big Mac has kept on being successful throughout the decades and across all target groups, we were briefed to create a Poster Campaign, that celebrates 50 years of Big Mac and communicates its iconic role in culture along all target groups. The posters ran between 12.02.-25.02. in a first big flighting and got a rehit between 23.04.-06.05. on 1850 placements nationwide in Switzerland.