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ClientSTUDIO FUNK GMBH & CO. KG
Category B10. B2B
TitleBLACK
Product/ServiceSTUDIO FUNK GMBH & CO. KG
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Additional Company STUDIO FUNK Hamburg, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner CCO
Diana Sukopp Grabarz & Partner Group CD
Thomas Fritze Grabarz & Partner Creative Director
Stefan Geschke Grabarz & Partner Creative Director
Melek Sandal Grabarz & Partner Art Director
Jens-Erasmus Schröder Grabarz & Partner Art Director
René Herder Grabarz & Partner Copywriter
Christiane Dietz Grabarz & Partner Account Manager
Markus Weber Studio Funk GmbH & Co. KG Managing Director

Cultural/Context information for the jury

Studio Funk is one of Germany’s most important production houses for everything audio. As such, some of Germany’s biggest advertising agencies, film production companies, broadcasting operators and commercial enterprises are among their main clients. Our task was to approach all of them in a way that would both be entertaining and prove some jobs can only ever be done with the help of a good audio production. That’s why we used billboards in the area surrounding Studio Funk for a message that is as simple as it is funny – demonstrating to incoming clients that they most certainly chose the right place to get their ideas produced.