| Title | MISEREOR "MICRO MEALS" |
| Brand | BISCHÖFLICHES HILFSWERK MISEREOR E. V. |
| Product/Service | MISEREOR |
| Category |
D05. Interactive Experiences |
|
Entrant
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KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
|
Idea Creation
|
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
|
|
Production
|
MARKENFILM Hamburg, GERMANY
|
Credits
| Fabian Frese |
Kolle Rebbe GmbH |
Chief Creative Officer |
| Stefan Wübbe |
Kolle Rebbe GmbH |
Chief Creative Officer |
| Sascha Hanke |
Kolle Rebbe GmbH |
Executive Creative Director |
| Ursula Ritter |
Kolle Rebbe GmbH |
Creative Director |
| Tim Esser |
Kolle Rebbe GmbH |
Creative Director |
| Kevin Claus |
Kolle Rebbe GmbH |
Account Manager |
| Jochen Sendel |
Kolle Rebbe GmbH |
Copywriter |
| Christopher Tychsen |
Kolle Rebbe GmbH |
Agency Producer |
| Martin Lühe |
Kolle Rebbe GmbH |
Production Manager |
| Alice Feja |
Kolle Rebbe GmbH |
Art Buying |
| Maren Jahnke |
Markenfilm GmbH & Co. KG |
Food Styling |
| Richard Stanley |
Markenfilm GmbH & Co. KG |
Construction Manager |
| Christian Lohfink |
Markenfilm GmbH & Co. KG |
Photographer |
| Lisa Hadeler |
Markenfilm GmbH & Co. KG |
Producer |
| Frank Schlotterbeck |
Markenfilm GmbH & Co. KG |
Director, Director of Photography |
| Ivan Reis Oliveira |
Markenfilm GmbH & Co. KG |
Camera Assistant |
| Jens Hein |
Markenfilm GmbH & Co. KG |
Camera Assistant |
| Moritz Dreifke |
Markenfilm GmbH & Co. KG |
Editor |
| Steffen Gerdes |
Markenfilm GmbH & Co. KG |
Editor |
| Michaela Hilchenbach |
Markenfilm GmbH & Co. KG |
Styling |
| Steve Thompson |
Markenfilm GmbH & Co. KG |
Lighting |
Write a short summary of what happens in the ambient or digital execution or campaign.
Aid organization MISEREOR opened a tiny pop-up restaurant in the middle of Germany’s largest Christmas market: ‘Le Petit Appétit.’ The house specialty was haute cuisine in mini-format, created by celebrity chef Jan-Philipp Cleusters. Visitors to the Christmas market enjoyed delicious duck burgers with red cabbage, succulent prawns with green asparagus, corn-fed chicken satay, and mouthwatering Christmas cookies. What those visitors didn’t know was that each mini-meal contained the same number of calories the average East African child gets to eat every day, according to the World Food Organization. They only got this information when they got their check.
Cultural/Context information for the jury
The Christmas season is THE most popular time in Germany to ask for donations. It is also the season to eat, drink, and be merry. MISEREOR opened its Trojan mini-restaurant in the middle of Germany’s largest Christmas market, where it made the biggest possible impression between the stands for sausages and mulled wine and enabled people to experience the reality of life for those living in famine-ravaged parts of Africa.