Title | NOLLA – THE ZERO CABIN |
Brand | NESTE |
Product/Service | RENEWABLE FUEL |
Category |
D03. Special Build |
Entrant
|
NESTE OIL Espoo, FINLAND
|
Idea Creation
|
TBWA\HELSINKI, FINLAND
|
Media Placement
|
VIZEUM Helsinki, FINLAND
|
PR
|
TBWA\HELSINKI, FINLAND
|
PR 2
|
MILTTON Helsinki, FINLAND
|
Production
|
TBWA\HELSINKI, FINLAND
|
Credits
Iikka Maunumaa |
TBWA\Helsinki |
Business Director |
Markus Nieminen |
TBWA\Helsinki |
Creative Director |
Janni Widerholm |
TBWA\Helsinki |
Creative Content Strategist |
Teemu Lappalainen |
TBWA\Helsinki |
Senior Creative |
Heidi Aalto |
TBWA\Helsinki |
Art Director |
Mika Herrala |
TBWA\Helsinki |
Copywriter |
Noora Hendolin |
TBWA\Helsinki |
Project Manager |
Iman Chellaf |
TBWA\Helsinki |
Social Media Manager |
Emma Kanninen |
TBWA\Helsinki |
Junior Copywriter |
Nina Hiukkanen |
TBWA\Helsinki |
Project Manager |
Emilia Repo |
TBWA\Helsinki |
Project Manager |
Natalie Gustafsson |
TBWA\Helsinki |
Production-AD |
Juulia Meuronen |
TBWA\Helsinki |
Social Media Manager |
Harry Huttunen |
TBWA\Helsinki |
Production-AD |
Anni Lindgren |
TBWA\Helsinki |
Junior Copywriter |
Mikko Paasto |
TBWA\Helsinki |
Senior Web Developer |
Jesse Korhonen |
TBWA\Helsinki |
Insights Analyst |
Eemeli Tani |
TBWA\Helsinki |
Campaign Analyst |
Niko Hatara |
TBWA\Helsinki |
Creative Producer |
Tuukka Tikkanen |
TBWA\Helsinki |
Producer |
Iiro Hokkanen |
TBWA\Helsinki |
Director |
Fanny Haga |
TBWA\Helsinki |
Photographer |
Mikko Kuoppasalmi |
TBWA\Helsinki |
Editor |
Ville Hackzell |
TBWA\Helsinki |
Editor |
Anssi Mahlamäki |
TBWA\Helsinki |
Motion Designer |
Jari Lähteinen |
TBWA\Helsinki |
Producer |
Juhana Hokkanen |
TBWA\Helsinki |
Creative Technologist |
Kaari Koskela |
TBWA\Helsinki |
Copywriter |
Sirpa Tuomio |
Neste |
Marketing Director |
Atso Wilén |
TBWA\Helsinki |
Designer |
Umberto Onza |
TBWA\Helsinki |
Industrial Designer |
Robin Falck |
Freelancer |
Designer |
Elina Lammintausta |
Neste |
Digital Marketing Specialist |
Paula Narkiniemi |
Neste |
Digital Communications and Marketing Manager |
Hanna Vuorenlehto |
Neste |
Marketing Manager |
Susanna Sieppi |
Neste |
Head of Communications, Renewable Products |
Minna Liang-Sormunen |
Neste |
Marketing Manager |
Kaisa Lipponen |
Neste |
Director of Corporate Communications and Brand Marketing |
Robin Edfelt |
Neste |
Brand Marketing Trainee |
Aku Vehmersalo |
Vizeum Finland |
Account Director |
Sari Talvitie |
iProspect Finland |
Performance Marketing Consultan |
Antti Lehtinen |
Miltton |
Planner |
Aura Vuorela |
Miltton |
Client Executive |
Write a short summary of what happens in the ambient or digital execution or campaign.
Nolla, named after the Finnish word ‘zero’, is a modular cabin that leaves behind nothing. It is self-sufficient and functions entirely on renewable energy, thus generating minimal to zero emissions.
The unique outdoor experience has been built using sustainable materials and it can be moved to new locations without leaving a trace. Its first home was a unique island just outside the city of Helsinki.
Nolla features solar panels, a stove that runs on renewable fuel and a heat reflecting mirrored roof. Even the boats taking people to see it were converted to run on renewable fuel.
The unique outdoor experience was listed on Airbnb and it booked full for the entire year in minutes.
Now, more cabins are joining the original on the island, and production of has started. Nolla was originally an outdoor ad, but it has since become a permanent living solution – with zero emissions.
Cultural/Context information for the jury
People are unaware of the sustainable alternatives available today. Especially the concept of replacing renewable fuels with fossils is not widely understood. In order for larger corporations to replace fossils with renewable products, we decided to showcase the products in action.