| Title | SINGALONG SHUTTLE |
| Brand | FORTUM OYJ |
| Product/Service | ELECTRIC VEHICLE CHARGING POINTS |
| Category |
D06. Transit |
|
Entrant
|
TBWA\HELSINKI, FINLAND
|
|
Idea Creation
|
TBWA\HELSINKI, FINLAND
|
|
PR
|
TBWA\HELSINKI, FINLAND
|
|
Production
|
VELI CREATIVE Helsinki, FINLAND
|
|
Production 2
|
ROOF PRODUCTION Helsinki, FINLAND
|
|
Production 3
|
RUISROCK Helsinki, FINLAND
|
|
Additional Company
|
FORTUM OYJ Espoo, FINLAND
|
Credits
| Aki Koskinen |
Fortum Oyj |
Head of Brand |
| Jussi Mälkiä |
Fortum Oyj |
Brand Manager |
| Henrik Lähdesniemi |
Fortum Oyj |
Brand Coordinator |
| Taneli Mattelmäki |
TBWA\Helsinki |
Client Service & Strategy Director |
| Jyrki Poutanen |
TBWA\Helsinki |
Chief Creative Officer |
| Ville Ohtonen |
TBWA\Helsinki |
Creative Director |
| Joni Furstenborg |
TBWA\Helsinki |
Associate Creative Director |
| Pauliina Perkiö |
TBWA\Helsinki |
Creative Content Strategist |
| Meri Saarivirta |
TBWA\Helsinki |
Copywriter |
| Leni Vehkaluoto |
TBWA\Helsinki |
Content Producer |
| Mira Sallanko |
TBWA\Helsinki |
Project Manager |
| Noora Hendolin |
TBWA\Helsinki |
Project Manager |
| Maria Dunaeva |
TBWA\Helsinki |
Designer |
| Leo Tomaszewski |
TBWA\Helsinki |
Graphic Designer |
| Juhana Hokkanen |
TBWA\Helsinki |
Head of Creative Technology |
| Eemeli Tani |
TBWA\Helsinki |
Campaign Analyst |
| Jesse Korhonen |
TBWA\Helsinki |
Insights Analyst |
| Sofia Kaura-aho |
TBWA\Helsinki |
Data & Insights Trainee |
| Tiia Penttinen |
TBWA\Helsinki |
Data & Insights Trainee |
| Esa Roponen |
TBWA\Helsinki |
Data & Insights Trainee |
| Joni Lindroos |
Veli Creative Oy |
Excecutive Producer |
| Inka Pitkänen |
Veli Creative Oy |
Producer |
| Nita Rehtonen |
Veli Creative Oy |
Production Manager |
| Jenni Salonen |
Veli Creative Oy |
Director |
| Juho Vesanen |
Veli Creative Oy |
DOP |
| Jocke Tallberg |
Roof Productions Oy |
Account Director |
| Milla Gröndahl |
Roof Productions Oy |
Project Director, Planner |
| Erika Lumme |
Roof Productions Oy |
Producer |
| Annakaisa Anttila |
Ruisrock Festival |
Head of Partnerships |
| Lauri Leskinen |
Ruisrock Festival |
Social Media |
| Umberto Onza |
TBWA\Helsinki |
Lead Industrial Designer |
| Ville Kontiainen |
TBWA\Helsinki |
Copywriter Trainee |
| Jaana Palomäki |
BMW Group Finland |
Executive Assistant/PR |
| Antti Kosonen |
PME Records |
Artist Manager |
Write a short summary of what happens in the ambient or digital execution or campaign.
Fortum Singalong Shuttle is the world’s first taxi service that you pay by singing. The service is run on electric cars, so the passengers can enjoy the music without background noise and carbon emissions.
The drivers of fully electronic Singalong Shuttle cars do not accept cash or credit cards. The car keeps on moving as long as you keep on singing. The silent and smoothly moving EVs are perfect for enjoying the music and having fun as you move to your destination.
Cultural/Context information for the jury
Singalong Shuttle is strongly tied to pop culture at its very core. People love singing along to their favourite songs, and they love to do it in the car. The popularity of Carpool Karaoke is a clear proof of the charm of singing in the car.
Uber’s arrival to Finland had mixed up the Finnish taxi market, In summer 2018, the legislation changed, making rideshare services the hottest topic in public discussions.
We took these insights one step further and turned singing into a currency that you can use for paying for your ride. Singalong Shuttle is all about singing and having fun.
Singalong Shuttle service was launched at Finnish Ruisrock festival in July 2018. At launch the cars operated between the city center and festival area, driving singing visitors to see their favourite artists