Title	SOLAR GRAFFITI
Brand	ENGIE
Product/Service	ENGIE X HELIATEK
Category	D03. Special Build
Entrant	PUBLICIS CONSEIL Paris, FRANCE
Idea Creation	PUBLICIS CONSEIL Paris, FRANCE
PR	PUBLICIS CONSEIL Paris, FRANCE
Production	CARNIBIRD Paris, FRANCE
Additional Company	ENGIE Courbevoie, FRANCE

Name	Company	Position
Bruno Bertelli	Publicis Worlwide	London
Elie Trotignon	Publicis Conseil	Executive Creative director
Anthony Clouet	Publicis Conseil	Copywriter
Nicolas Denis	Publicis Conseil	Art Director
Aurore Duhamel	Publicis Conseil	Account Manager
Marion Gautier Falret	Publicis Conseil	Account Director
Océane Auget	Publicis Conseil	Account Director
Tristan de Laval	Publicis Conseil	Account Executive
Patricia Denis Du Péage	Publicis Conseil	Process Manager
Inès Blanfuney	Publicis Conseil	Strategic Planner
Florent Villiers	Publicis Conseil	Tv Producer
Vincent Teffene	Publicis Conseil	Motion Designer
Luc Wise	Publicis Conseil	Chief Strategic Officer

Write a short summary of what happens in the ambient or digital execution or campaign.

In this neighborhood of Mexico, we chose a gathering place, unlighted and dangerous. We worked with a local graffiti artist from this neighborhood so that we could integrate ourselves as much as possible in this environment. We then worked on all the graffitis in which we incorporated new generation organic solar panels. From now on, every night, and even today, the neighborhood is lit up thanks to the energy of graffiti in solar panels. It’s a special construction, innovative and immersive that allows to realize, by experiencing, that an energy company can adapt to every environment while preserving these environments. ENGIE, a key player for solar energy production in the world and Heliatek, manufacturer of solar films, have integrated innovative organic solar films into the graffitis the local artist « N30» created. The result illuminates dark areas of the neighborhood with totally free and renewable energy.

Cultural/Context information for the jury

In one of the 3 most dangerous and polluted district in Mexico City, there are many assaults, especially at night. The residents won’t leave their homes anymore, graffiti invaded the walls and visitors flee the area.