BUS STOPS BECOME BUS SHOPS
Title | BUS STOPS BECOME BUS SHOPS |
Brand | IKEA |
Product/Service | RETAIL |
Category |
D06. Transit |
Entrant
|
DDB BRUSSELS, BELGIUM
|
Idea Creation
|
DDB BRUSSELS, BELGIUM
|
Media Placement
|
CLEAR CHANNEL Vilvoorde, BELGIUM
|
Credits
Dieter De Ridder |
DDB |
Creative Director |
Jan Schoofs |
DDB |
Creative |
Jonas Caluwé |
DDB |
Creative |
Francis Lippens |
Account Management |
Account Management |
Annelies Nyns |
DDB |
Account Management |
Maria-Laura Laubenthal |
DDB |
Account Management |
Dominique Poncin |
DDB |
Strategy |
Jorian Vanvossel |
DDB |
Strategy |
Write a short summary of what happens in the ambient or digital execution or campaign.
In 5 major Belgian cities, we turned bus stops into bus ‘shops’ to promote that IKEA Belgium had finally launched its web shop.
Because thanks to the web shop, you can now buy at IKEA from literally anywhere. Even in bus stops.
Our bus shops were designed exactly like regular IKEA stores: they featured the exact same blue, iconic paneling and the exact same big logo. They even got their own names too. The copy on the bus shops said: “Even here you can now shop at IKEA. Buy your stuff online at IKEA.be”