1 UN DIMANCHE APRES MIDI A L'ILE DE LA GRANDE JATTE
Title | 1 UN DIMANCHE APRES MIDI A L'ILE DE LA GRANDE JATTE |
Brand | E.LECLERC |
Product/Service | THE ANNIVERSARY OF THE CLEAN UP OPERATION |
Category |
A12. Corporate Social Responsibility (CSR) / Corporate Image |
Entrant
|
BABEL STRATEGIE ET COMMUNICATION Paris, FRANCE
|
Idea Creation
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BABEL STRATEGIE ET COMMUNICATION Paris, FRANCE
|
Media Placement
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BABEL STRATEGIE ET COMMUNICATION Paris, FRANCE
|
PR
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BABEL STRATEGIE ET COMMUNICATION Paris, FRANCE
|
Production
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AGENCE MARIE BASTILLE PARIS, FRANCE
|
Credits
PAUL WAUTERS |
BABEL |
CREATIVE DIRECTOR |
KAMEL MAKHLOUFI |
BABEL |
ART DIRECTOR |
MARTIN HARGREAVES |
AGENCE MARIE BASTILLE |
ILLUSTRATOR |
Cultural/Context information for the jury
20 years ago, supermarket chain E. Leclerc started organizing a national clean up, mobilizing volunteers to clear up their local woods, fields, rivers and meadows. The enthusiasm was huge, up to 500'000 volunteers show up every year, collecting tons and tons of waste. To celebrate the 20th anniversary, we thought it was time to remind people why we are doing this. A part from the obvious reasons, this is also France, the country who's landscapes and light has inspired artists from over the world. Impressionism is born out of the beauty and the light of french nature. Van Gogh drew a lifetime of inspiration from it. So we organized an expo in 3 metro stations in Paris, with iconic works, in a soiled version. We worked with a top copyist to get as close to the originals as possible. Every work had a small explanation, like in a real museum.