THE WORLD’S MOST BORING BILLBOARD
Title | THE WORLD’S MOST BORING BILLBOARD |
Brand | SIOO:X |
Product/Service | SIOO:X PREMIUM WOOD SURFACE PROTECTION |
Category |
E01. Standard Sites |
Entrant
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STENDAHLS ADVERTISING AGENCY Gothenburg, SWEDEN
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Idea Creation
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STENDAHLS ADVERTISING AGENCY Gothenburg, SWEDEN
|
Media Placement
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STENDAHLS ADVERTISING AGENCY Gothenburg, SWEDEN
|
PR
|
STENDAHLS ADVERTISING AGENCY Gothenburg, SWEDEN
|
Production
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STENDAHLS ADVERTISING AGENCY Gothenburg, SWEDEN
|
Credits
Martin Cedergren |
Stendahls |
CCO |
Mikael Andersson |
Stendahls |
Copywriter |
Josefin Thor |
Stendahls |
Art Director |
Jens Flensburg |
Stendahls |
Account Manager |
Anna Lotto |
Stendahls |
Project Manager |
Samuel Forsström |
Stendahls |
Graphic Designer |
Jens Dohnberg |
Stendahls |
Film Photographer |
Sara Josefsson |
Stendahls |
Film Photographer |
Write a short summary of what happens in the ambient or digital execution or campaign.
"The World's Most Boring Billboard" was born, and the message proclaimed that nothing will happen here in twelve years. Everything was documented and packed into a movie which spread via YouTube.
Cultural/Context information for the jury
We picked a location where the weather will put the Sioo:x product to the ultimate test. We chose Malmö, Sweden’s third largest city, which happens to be a coastal city with high average humidity throughout the year. Something that wears hard on outdoor wooden surfaces. Then, we booked a triple-sided billboard in a public space in Malmö. For twelve years. Lastly, we covered the three billboard sides with Sioo:x-treated boards (from our customer's own balcony) and put our message on the billboard. Suddenly we had created an outdoor ad that will prove that Sioo: x really can keep their promise.