Title | BLYERTSPENNA |
Brand | IKEA ITALY |
Product/Service | 2019 IKEA CATALOGUE |
Category |
D02. Small Scale Special Solutions |
Entrant
|
STV DDB Milan, ITALY
|
Idea Creation
|
STV DDB Milan, ITALY
|
Production
|
DADOMANI Milan, ITALY
|
Credits
Luca Cortesini |
DDB Group Italy |
Executive Creative Director |
Gabriele Caeti |
DDB Group Italy |
Executive Creative Director |
Matteo Pozzi |
DDB Group Italy |
Client Creative Director |
Samantha Scaloni |
DDB Group Italy |
Client Creative Director |
Pierpaolo Bivio |
DDB Group Italy |
Art Director |
Luca Diotti |
DDB Group Italy |
Art Director |
Camilla Nani |
DDB Group Italy |
Copywriter |
Davide Bergna |
DDB Group Italy |
Account Director |
Azzurra Ricevuti |
DDB Group Italy |
Account Manager |
Write a short summary of what happens in the ambient or digital execution or campaign.
To launch the new 2019 IKEA catalogue, we thought of something to help people with their constant changes of mind caused by the hundreds and hundreds of pages of ideas, products and solutions. That’s why we created a new version of a timeless IKEA icon, a pencil, adding a tiny, little rubber. Making it a true enabler of change.
Our special IKEA pencil, equipped with an eraser for the first time in history, was launched on the web, but it soon took over the cities, conquering stores, trams, billboards, bus shelters, squares and even sidewalks. But most importantly, people’s mind, always ready and eager to change.