Title	FANTA SNAPOSTER
Brand	COCA-COLA GMBH
Product/Service	FANTA
Category	E03. Technology
Entrant	OGILVY GERMANY Frankfurt, GERMANY
Idea Creation	OGILVY GERMANY Frankfurt, GERMANY
Idea Creation 2	SCHOLZ & VOLKMER Berlin, GERMANY
Media Placement	MEDIACOM Düsseldorf, GERMANY
Production	PIRATES 'N PARADISE BERLIN, GERMANY
Production 2	TONY PETERSEN FILM Berlin, GERMANY
Additional Company	MOVEMENT London, UNITED KINGDOM
Additional Company 2	ACHTUNG! Hamburg, GERMANY
Additional Company 3	THE COCA-COLA COMPANY Berlin, GERMANY

Name	Company	Position
Dr. Stephan Vogel	Ogilvy Germany	Chief Creative Officer
Tim Stuebane	Ogilvy Germany	Managing Director Creative
Felix Fenz	Ogilvy Germany	Executive Creative Director
Mark Freeman	Movement	Creative Director
Florian Hucker, Stese Wagner	Ogilvy Germany	Creative Director
Annette Jans	Scholz & Volkmer)	Art Director
Igor Gripovski, Stephan Westerwelle	Ogilvy Germany	Art Director
Jana Schiebel	Scholz & Volkmer	Art Director
Simon Niedecken	Scholz & Volkmer	Copywriter
Leigh Pearce, Tom Shelton	Movement	Copywriter
Anke Roell	Ogilvy Germany	Copywriter
Simon Usifo	Ogilvy Germany	Managing Director/Head of Account Management
Laaiqah Aslam, Rebecca Evans, Will Hossner	Movement	Account Management
Marijana Kelava, Claudia Scheuber	Ogilvy Germany	Account Management
Rieke Kandel, Pia Tannenberger	Scholz & Volkmer	Account Management
Franka Mai	Ogilvy Germany	Strategy
Georg Ilse	Ogilvy Germany	Agency Producer
Sarah Cantillon	Movement Digital Ltd.	Strategy & Concept
Elena Forat, Sara Spangenmacher, Julia Jaeger, Waleria Horst, Joost Meinering, Catharina Wehrlin, Esma Meryem Evgen, Janine Gorczyk, Charlotte Athmann, Patricia Golasch, Anna-Magdalena Spengler, Leoni	all Teens/Freelancer	Design
Alexander Sascha Nickl	MediaCom Agentur für Media-Beratung GmbH	Influencer Management
Sofia Hiestermann	achtung! GmbH	PR
Florian Barz, Anke Petersen, Anne Reiners	Tony Petersen Film GmbH	Film Producer
Zoran Bihac	Tony Petersen Film GmbH	Director
Benjamin Kempe	PIRATES 'N PARADISE Berlin GmbH	Editor
Lia Luckfiel, Eva Bankoley, Andreas Johler, Rica Klitzke, Melanie Niekant, Lars Senhen	Coca-Cola GmbH	Advertiser's Supervisor
Leonie Tevs, Amrei Jannasch, Lilly Lueckerath, Angelina Walter, Ellen Haski, Delia Sebben	all Teens/Freelancer	Design

Write a short summary of what happens in the ambient or digital execution or campaign.

Teens are Fanta’s top target group. But traditional OOH doesn’t reach and wow them anymore. Because teens know best what teens like, Fanta hands them over the campaign: fully, officially, hooray! Fanta presents: SNAPOSTER – DESIGNED IN SNAPCHAT, PUBLISHED AS POSTERS. We used Snapchat, teens’ app No. 1, as an innovative, intuitive design tool. We simply snapped colourful Fanta elements that the teens made into stickers by using the existing scissor function. That way, WE TURNED EVERY TEEN INTO A DESIGNER! And did we pay Snapchat for it? Nope. The teens created more than 4,800 unique motifs in Snapchat. The best user generated designs (online-voting) went from the small screen to the big screen: as OOH posters. The OOH campaign became highly teen relevant content that didn’t disappear automatically after 24 h (like in Snapchat). With social media we made the classic medium “Out-of-home” brand new. And 100% designed by teens.

Cultural/Context information for the jury

Teens are Fanta’s top target group. But traditional media and advertising promises don’t reach and wow them anymore. The result: lower and lower sales. So we didn’t tell teens that Fanta is cool. We put the brand fully into their hands – fully, officially, hooray! – and activated them to create whatever they think is cool – with their favourite app Snapchat. A new brand experience on a directly engaging level!