Title	MACKAREL
Brand	SEA SHEPHERD DEUTSCHLAND E.V.
	3 of 3 Campaign
Product/Service	SEA SHEPHERD DEUTSCHLAND E.V.
Category	A01. Art Direction
Entrant	OGILVY GERMANY Frankfurt, GERMANY
Idea Creation	OGILVY GERMANY Frankfurt, GERMANY
Media Placement	MINDSHARE Frankfurt, GERMANY
Production	PLATINUM - FOTOGRAFIA PUBLICITARIA Rio de Janeiro, BRAZIL
Additional Company	SEA SHEPHERD DEUTSCHLAND E.V. Bremen, GERMANY

Name	Company	Position
Dr. Stephan Vogel, Bjoern Bremer	Ogilvy Germany	Chief Creative Officer
Lothar Mueller, Christian Kuzman	Ogilvy Germany	Creative Director
Christian Kuzman	Ogilvy Germany	Art Director
Platinum FMD	Platinum FMD	Editing, Illustration, Digital Artist
Maximilian Weiss, Roland Stauber	Ogilvy Germany	Account Management
Magdalena Bulle	Ogilvy Germany	Art Buyer
Manuel Abraas	Sea Shepherd Deutschland e.V.	Advertiser's Supervisor

Cultural/Context information for the jury

The brief was to create awareness what fatal consequences plastic pollution has on our oceans. Plastic doesn‘t disintegrate. Tiny pieces of plastic float in the water and end up in the stomachs of animals - like the fish we eat. In our campaign we show deformed fish carrying whole plastic containers in their bodies.