| Title | THE BLIND PHOTOGRAPHER |
| Brand | VOLKSWAGEN AG |
| Product/Service | VOLKSWAGEN ARTEON |
| Category |
A04. Photography |
|
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Media Placement
|
PHD GERMANY Frankfurt, GERMANY
|
|
Production
|
BUBBLES FILM Berlin, GERMANY
|
|
Production 2
|
SOHO ALTONA POSTPRODUCTION Hamburg, GERMANY
|
|
Production 3
|
BLUT Hamburg, GERMANY
|
|
Production 4
|
WIDE PRODUCTION HAMBURG, GERMANY
|
|
Additional Company
|
VOLKSWAGEN Wolfsburg, GERMANY
|
Credits
| Ralf Heuel |
Grabarz & Partner |
CCO |
| Reinhard Patzschke |
Grabarz & Partner |
CEO |
| Tobias Ahrens |
Grabarz & Partner |
Group CD |
| Julijus Rebic |
Grabarz & Partner |
Creative Director |
| Roman Jonsson |
Grabarz & Partner |
Creative Director |
| Svein Olsen |
Grabarz & Partner |
Art Director |
| Navid Shahabi |
Grabarz & Partner |
Art Director |
| Artur Schäfer |
Grabarz & Partner |
Art Director |
| Erwin Lorenz |
Grabarz & Partner |
Art Director |
| Sandra Kemmer |
Grabarz & Partner |
Copywriter |
| Tim Berger |
Grabarz & Partner |
Copywriter |
| Tim Heller |
Grabarz & Partner |
Copywriter |
| Phillip von Schwerin |
Grabarz & Partner |
Copywriter |
| Dirk Lanio |
Grabarz & Partner |
Group Head Digital |
| Ina Croissier |
Grabarz & Partner |
Etatdirektor Digital |
| Garnet Matthiesen, Anusha Atreya |
Grabarz & Partner |
Art Buying |
| Felix Otterski, Vanessa Barz |
Grabarz & Partner |
Graphic Designer |
| Axel Doepner, Michael Güntner |
Grabarz & Partner |
Agency Producer |
| Felix Albers, Ann-Katrin Erich |
Grabarz & Partner |
Motion Design |
| Valerie Gast, Oliver Waldmann |
Grabarz & Partner |
Strategy |
| Xavier Chardon |
Volkswagen AG |
Marketing Director Volkswagen |
| Jutta Friese |
Volkswagen AG |
Head of Content Management |
| Mirja Schneider |
Volkswagen AG |
Head of Website Content & Digital Communication |
| Hicran Tekin |
Volkswagen AG |
Project Management Website Content & Digital Communication |
| Bubbles Film GmbH |
Bubbles Film GmbH |
Film Production |
| TJ O’Grady |
Bubbles Film GmbH |
Director |
| soho-altona |
soho-altona |
Post Production |
| Timo Blunk |
BLUT Hamburg |
Music |
| Pete Eckert |
- |
Photographer Artworks |
| David Daub |
Wildfox running |
Social Media Photographer |
Cultural/Context information for the jury
The new Arteon marked Volkswagen’s first time launching a fastback-saloon. The car appealed to a new target audience: design and art lovers. We wanted to show the new Arteon and its fascinating design in an completely unseen way: with photos shot by a blind photographer.
During a 5 day shoot, with his analogue camera and remaining senses, he created an impressive series of the Arteon that have been published in renowned car magazines as editorials, and print ads. Double exposures and light paintings show his vision of the new Arteon. The resulting images were not post-edited using image editing programs.
The motifs were used in various media: online, in print, on posters, and even on TV and in the cinema, proved that you don't need eyes to see beauty. Because the new Arteon touches all the senses.