Title	ANN-KATRIN
Brand	ALZHEIMER RESEARCH INITIATIVE
Product/Service	CALL FOR DONATIONS
Category	A04. Photography
Entrant	BBDO Düsseldorf, GERMANY
Idea Creation	BBDO Düsseldorf, GERMANY
Additional Company	PROXIMITY GERMANY Düsseldorf, GERMANY
Additional Company 2	BBDO Düsseldorf, GERMANY

Name	Company	Position
Wolfgang Schneider	BBDO Group Germany GmbH	Chief Creative Officer
Kristoffer Heilemann	BBDO Düsseldorf GmbH	Creative Managing Director
Daniel Haschtmann	BBDO Düsseldorf GmbH	Executive Creative Director
Tobias Feige	BBDO Düsseldorf GmbH	Executive Creative Director
Sebastian Steller	Proximity Worldwide GmbH	Creative Director
Jacobo Concejo	Proximity Worldwide GmbH	Creative Director
Martino Monti	Proximity Worldwide GmbH	Art Director
Dejan Handjiski	Proximity Worldwide GmbH	Art Director
Sue Nisbet	Proximity Worldwide GmbH	Managing Director
Liselotte Schwenkert	BBDO Düsseldorf GmbH	Client Service Director
Vera Vanselow	BBDO Düsseldorf GmbH	Senior Account Manager
Birgit Paulat	BBDO Düsseldorf GmbH	Art Buying
Alma Haser	-	Jigsaw-Idea
Stefan Kranefeld	Stefan Kranefeld Imaging	Photographer / Post Production

Cultural/Context information for the jury

With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer Research Initiative is working fervently to raise funding for a cure. Our brief was to share the absolute heartbreak of what it means to have Alzheimer’s, and instil a sense of urgency in fundraising for a cure. Alzheimer’s disease gradually destroys the memory – a painful and tormenting process for patients and their loved ones. We shot the same person from two angles - front and side - then mixed the pieces together. This allowed us to demonstrate the seemingly impossible task Alzheimer's patients face of putting together their remaining memories.

Translation.

PIECE BY PIECE ALZHEIMER'S TAKES AWAY THE MEMORY. HELP TO WIN THE FIGHT. ALZHEIMER RESEARCH INITIATIVE