ART DIRECTORS CLUB GERMANY "FEED YOUR CREATIVITY"
| Title | ART DIRECTORS CLUB GERMANY "FEED YOUR CREATIVITY" |
| Brand | ART DIRECTORS CLUB FÜR DEUTSCHLAND E.V. |
| Product/Service | ASSOCIATION OF PROFESSIONALS |
| Category |
A05. Typography |
|
Entrant
|
HEIMAT Berlin, GERMANY
|
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
|
Production
|
HEIMAT Berlin, GERMANY
|
|
Additional Company
|
MASSIVEMUSIC Amsterdam, THE NETHERLANDS
|
|
Additional Company 2
|
HESSE STUDIOS Berlin, GERMANY
|
|
Additional Company 3
|
STUDIO FUNK Berlin, GERMANY
|
Credits
| Guido Heffels |
HEIMAT, Berlin |
Chief Creative Officer |
| Matthias Storath |
HEIMAT, Berlin |
Chief Creative Officer |
| Esra Gülmen |
HEIMAT, Berlin |
Art Director |
| Timo Fiebig |
HEIMAT, Berlin |
Copywriter |
| Sebastian Stumpf |
HEIMAT, Berlin |
Copywriter |
| Anke Haverkamp |
HEIMAT, Berlin |
Account Manager |
| Lisa Teichmann |
HEIMAT, Berlin |
Final Artwork |
| Chris Gerlach |
HEIMAT, Berlin |
Final Artwork |
| Carola Storto |
HEIMAT, Berlin |
Production |
| Björn Schubert |
HEIMAT, Berlin |
Production |
| Yasmin Soto |
HEIMAT, Berlin |
Support Art Direction |
| Charlotte Kühn |
HEIMAT, Berlin |
Producer |
| Marco Thau |
HEIMAT, Berlin |
Editor |
| Jan Lagowski |
HEIMAT, Berlin |
Editor |
| Jonas Schubert |
HEIMAT, Berlin |
Editor |
Cultural/Context information for the jury
The German ADC festival is always based on a certain motto. However, with the general maxim “Disrupting Germany” and the festival motto “Creativity beats Technology” it was overly intellectual the last years. Therefore, this year’s campaign wanted to go back to the roots of the festival and remind people on the most important skill – summarized as “Feed your creativity”.
This motto offered the possibility to change ADC’s look into a very colorful and lighthearted identity, based on hand-drawn typography and illustrations that set the topic inspiration into the context of food.
Target audience of the campaign were all ADC members, submitter (agencies, juniors, clients), exhibition visitors, marketer, press and politicians.
Translation.
The world is hungry for your ideas.
Hand in your ideas now.
At ADC festival 2018.
Feed your creativity.
Feed your creativity
The ADC Festival 16. – 29. April 2018 in Hamburg
Program & Tickets: adc.de/tickets
Feed your creativity
The ADC exhibition presents the best of advertising, design and online
18. – 29. April Museum der Arbeit, Hamburg
adc.de/tickets