Title | ABDOOL & MAO |
Brand | PINK CROSS |
Product/Service | GAY AID AGENCY |
Category |
A01. Art Direction |
Entrant
|
TBWA\GERMANY Düsseldorf, GERMANY
|
Idea Creation
|
TBWA\GERMANY Düsseldorf, GERMANY
|
Media Placement
|
OMD Zürich, SWITZERLAND
|
Production
|
TBWA\GERMANY Düsseldorf, GERMANY
|
Credits
Christian Mommertz |
TBWA Düsseldorf GmbH Werbeagentur |
CCO TBWA |
Michael Manke |
TBWA Düsseldorf GmbH Werbeagentur |
Creative Director Copy |
Frank Olma |
TBWA Düsseldorf GmbH Werbeagentur |
Creative Director Art |
Lothar Schieberle |
TBWA Düsseldorf GmbH Werbeagentur |
Creative Director Art |
Robert Eikelpoth |
Studio Robert Eikelpoth |
Photographer |
Daniel Brydarski |
Studio Robert Eikelpoth |
Photographer |
Tom Stein |
Zerone |
Digital Artist |
Aleksandra Krasteva |
TBWA Düsseldorf |
Junior Art Director |
Evgeniya Marukhina |
TBWA Düsseldorf |
Junior Art Director |
NIls Dziurdzia |
TBWA Düsseldorf |
Junior TV Producer |
Sebastian Behrens |
TBWA Düsseldorf |
Account Director |
René Schegg |
Pink Cross |
CEO |
Roman Heggli |
Pink Cross |
CEO |
Cultural/Context information for the jury
14 European countries allow gay marriage. Not included: Switzerland.
In its 25th year Switzerland’s largest gay association PINK CROSS finds itself in charge to change this anachronism. But: as a non-profit-organisation it is depending on donations.
Time for a fundraising campaign that raises awareness and the required monetary resources to achieve a political goal like this: „The Kissing Bills“.
A provocative series of press ads with a compelling media concept:
16 bills got folded and photographed in a way that its portraits got paired into
8 kissing same-sex couples. Showing faces that meet where facing pages meet - art direction just by looking closely. Proving that money will bring together what chooses to stay together - regardless of race, culture and above all: sexual orientation.