Title | JOTTER LONDON |
Brand | PARKER PENS |
Product/Service | FINE WRITING PENS |
Category |
A01. Art Direction |
Entrant
|
SPLASH WORLDWIDE London, UNITED KINGDOM
|
Idea Creation
|
SPLASH WORLDWIDE London, UNITED KINGDOM
|
Production
|
SPLASH WORLDWIDE London, UNITED KINGDOM
|
Credits
John Fairley |
Splash Worldwide |
Creative Director |
Nick Page |
Splash Worldwide |
Account Director |
Justin Barton |
Justin Barton Photography |
Photographer |
Mark Rossiter |
Splash Worldwide |
Head of Production |
Jeremey Whitehead |
Splash Worldwide |
Head of Studio/Retouching |
Cultural/Context information for the jury
Parker Jotter caters to the everyday young, lively, individual, looking to take their first steps into the fine writing category.
The task was to amplify the reach of Parker Jotter through new creative to increase impact and drive awareness and trial for the 18-30 years old.
Each Jotter pen is named after a different London address. The resulting creative displayed a Union Jack. 'Jotter London' became the hook that linked the visual with the image and 'Just A Click Away' became a simple sign-off that eluded to the famous Jotter pen 'click' also encouraging people to discover.
The creative was transformational for the business, resulting in Parker changing their Jotter packaging to reflect the creative. As well as POS, print and digital amplification of the idea, Parker leveraged the creative and produced their first TV commercial for several decades.
Translation.
Parker Jotter caters to the everyday young, lively, individual, looking to take their first steps into the fine writing category.
The task was to amplify the reach of Parker Jotter through new creative to increase impact and drive awareness and trial for the 18-30 years old.
Each Jotter pen is named after a different London address. The resulting creative displayed a Union Jack. 'Jotter London' became the hook that linked the visual with the image and 'Just A Click Away' became a simple sign-off that eluded to the famous Jotter pen 'click' also encouraging people to discover.
The creative was transformational for the business, resulting in Parker changing their Jotter packaging to reflect the creative. As well as POS, print and digital amplification of the idea, Parker leveraged the creative and produced their first TV commercial for several decades.