2018 Print & Outdoor Craft

MACKAREL

Short List
ClientSEA SHEPHERD DEUTSCHLAND E.V.
3 of 3 Campaign
Category A01. Art Direction
TitleMACKAREL
Product/ServiceSEA SHEPHERD DEUTSCHLAND E.V.
Entrant OGILVY GERMANY Frankfurt, GERMANY
Idea Creation OGILVY GERMANY Frankfurt, GERMANY
Media Placement MINDSHARE Frankfurt, GERMANY
Production PLATINUM - FOTOGRAFIA PUBLICITARIA Rio de Janeiro, BRAZIL
Additional Company SEA SHEPHERD DEUTSCHLAND E.V. Bremen, GERMANY
Credits
Name Company Position
Dr. Stephan Vogel, Bjoern Bremer Ogilvy Germany Chief Creative Officer
Lothar Mueller, Christian Kuzman Ogilvy Germany Creative Director
Christian Kuzman Ogilvy Germany Art Director
Platinum FMD Platinum FMD Editing, Illustration, Digital Artist
Maximilian Weiss, Roland Stauber Ogilvy Germany Account Management
Magdalena Bulle Ogilvy Germany Art Buyer
Manuel Abraas Sea Shepherd Deutschland e.V. Advertiser's Supervisor

Cultural/Context information for the jury

The brief was to create awareness what fatal consequences plastic pollution has on our oceans. Plastic doesn‘t disintegrate. Tiny pieces of plastic float in the water and end up in the stomachs of animals - like the fish we eat. In our campaign we show deformed fish carrying whole plastic containers in their bodies.