2018 Print & Outdoor Craft

THE REMARKABLE LISE

Grand Prix
ClientSTABILO INTERNATIONAL GMBH
3 of 3 Campaign
Category A01. Art Direction
TitleTHE REMARKABLE LISE
Product/ServiceSTABILO BOSS HIGHLIGHTER PEN
Entrant DDB DÜSSELDORF, GERMANY
Idea Creation DDB DÜSSELDORF, GERMANY
Media Placement DDB DÜSSELDORF, GERMANY
Production STEFAN KRANEFELD IMAGING Düsseldorf, GERMANY
Credits
Name Company Position
Dennis May DDB Group Germany Chief Creative Officer
Kristine Holzhausen DDB Group Germany Executive Creative Director
Stefan Rehne DDB Group Germany Executive Creative Director
Vera Ickert DDB Group Germany Art Director
Teresa Berude DDB Group Germany Copywriter
Christian Bihn DDB Group Germany Planning Director
Philipp Starck DDB Group Germany Account Director
Malte Kraft DDB Group Germany Junior Account Manager
Kathrin Stenger DDB Group Germany Art Director

Cultural/Context information for the jury

Everyone knows the phrase "Behind every great man is a great woman.". But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. 2018 is the year to rewrite history: with Stabilo Boss. By highlighting remarkable women and their stories.