2018 Print & Outdoor Craft

JUKEBOX/SPOTIFY

Bronze Eurobest Campaign

Demo Film

Digital Proof JPG

ClientMCDONALD'S SUISSE RESTAURANTS SÀRL
3 of 3 Campaign
Category A01. Art Direction
TitleJUKEBOX/SPOTIFY
Product/ServiceBIG MAC
Entrant McDONALD'S Crissier, SWITZERLAND
Idea Creation TBWA\ZURICH, SWITZERLAND
Idea Creation 2 TBWA\CHIAT\DAY New York, USA
Media Placement OMD Zürich, SWITZERLAND
Credits
Name Company Position
Bruce Roberts TBWA\Zurich Creative Director
Manuel Wenzel TBWA\Zurich Creative Director
Chris Garbutt TBWA\ Global Chief Creative Officer
Brian Swords TBWA\ Global Brand Leader
Chris Rowson TBWA\ Group Creative Director & Head of Design
Chris Beresford Hill TBWA\ CCO
Frédéric Nogier TBWA\Zurich Senior Art Director
Davy Renaud TBWA\Zurich Junior Art Director
Gaston Filippo TBWA\Zurich Junior Art Director
Michel Kissling TBWA\Zurich Junior Art Director
Felix Freese TBWA\Zurich Senior Copywriter
Tizian Walti TBWA\Zurich Senior Copywriter
David Voges TBWA\Zurich Copywriter
Angelo Sciullo TBWA\Zurich Art Director
Danijel Sljivo TBWA\Zurich Group Account Director
Khara Wagner TBWA\ Group Account Director
Chris Rowson TBWA\ Illustrator
Bruce Roberts TBWA\Zurich Illustrator
Alex Trochut Alex Trochut Illustrator
Gigi Lee TBWA\ Illustrator
Mark Sloan TBWA\ Illustrator
Hendrik Everaerts TBWA\ Illustrator
Eric Groza TBWA\ Illustrator
Vivian Lee TBWA\ Illustrator
Seokmin Hong TBWA\ Illustrator
John Smith TBWA\ Illustrator
Estelle Vanduynslager TBWA\ Illustrator
Fresh Helga TBWA\ Illustrator
Vivian Lee TBWA\ 3D-Artist/Motion Designer
Seokmin Hong TBWA\ 3D-Artist/Motion Designer
Pavel Sizov TBWA\ Illustrator
Jan-Hendrik Labuschange TBWA\ Illustrator
Greg Trombetta TBWA\ Illustrator
Joao Pereira TBWA\ Illustrator
Kerem Şeşen TBWA\ Illustrator
Selin Pervan TBWA\ Illustrator
Ezgi Tanyeri TBWA\ Illustrator
Chang Chun Boon TBWA\ Illustrator
Wade Moonsamy TBWA\ Illustrator
Anlyne Chen TBWA\ Illustrator
Vic Huang TBWA\ Illustrator
Emily Chia TBWA\ Illustrator
Cheong Pui Yee TBWA\ Illustrator
Yi Sheng TBWA\ Illustrator
Sebastien Bontemps TBWA\ Illustrator
Alexey Utochkin TBWA\ Illustrator
Ilya Kleynosov TBWA\ Illustrator
Olivia Ariferiani TBWA\ Illustrator
Connie Chen TBWA\ Illustrator
Suki Chuah TBWA\ Illustrator
Oleg Grishin TBWA\ Illustrator
Billie Heitzman TBWA\ Illustrator
Alexander Holm TBWA\ Illustrator
Eric Kopicki TBWA\ Illustrator
Christophe Liekens TBWA\ Illustrator
Hansel Lok TBWA\ Illustrator
Maxim Maxutov TBWA\ Illustrator
Aaron Nandor TBWA\ Illustrator
SJ Naude TBWA\ Illustrator
Gavin Patterson TBWA\ Illustrator
Egor Reznikov TBWA\ Illustrator
Mike Schneberg TBWA\ Illustrator
Khaled Shanti TBWA\ Illustrator
Nicholas Siew TBWA\ Illustrator
Dr. Bharathi Supramaniam TBWA\ Illustrator
Ksenia Telegina TBWA\ Illustrator
James Thompson TBWA\ Illustrator
Joanna Mak Song Ting TBWA\ Illustrator
Olivier Verbeke TBWA\ Illustrator
Betty Qui Zhi Ying TBWA\ Illustrator
Nikki Yong TBWA\ Illustrator
Handmade by B TBWA\ Illustrator
Wizard Photography TBWA\ Illustrator
Marjorie Vardo TBWA\ Illustrator
Caroline Büchner TBWA\ Switzerland AG Account Director
Toni Rubera TBWA\ Switzerland AG Retoucher

Cultural/Context information for the jury

First launched in 1968, the Big Mac celebrates its 50 years anniversary in 2018. To celebrate this icons role in culture and the fact that the Big Mac has kept on being successful throughout the decades and across all target groups, we were briefed to create a Poster Campaign, that celebrates 50 years of Big Mac and communicates its iconic role in culture along all target groups. The posters ran between 12.02.-25.02. in a first big flighting and got a rehit between 23.04.-06.05. on 1850 placements nationwide in Switzerland.