| Title | GUITAR |
| Brand | BURGER KING® BELGIUM |
| Product/Service | RETAIL |
| Category |
A03. Illustration |
|
Entrant
|
BUZZMAN Paris, FRANCE
|
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
Credits
| Georges Mohammed-Chérif |
Buzzman |
President and Executive Creative Director |
| Thomas Granger |
Buzzman |
Vice - President |
| Julien Levilain |
Buzzman |
Managing Director |
| Tristan Daltroff & Louis Audard |
Buzzman |
Creative Directors |
| Stéphane List |
Buzzman |
Artistic Director |
| Antoine Moittié |
Buzzman |
Copywriter |
| Xavier Devaux Landragin |
Buzzman |
Account Director |
| Quentin Seguret |
Buzzman |
Account Executive |
| Amélie Juillet |
Buzzman |
Head of Communication & PR |
| Paul Renaudineau |
Buzzman |
PR & Communication Manager |
| Vanessa Barbel |
Buzzman |
Head of Production |
| Fany Maupou |
Buzzman |
Print Production |
| Shane Hello |
Shane Hello |
Illustrator |
Cultural/Context information for the jury
Burger King opened his first restaurant in Belgium in early 2017. As of today, 20 restaurants have opened in Belgium. Since 2017, Burger King communicates on its main pillars to know: generosity of the products, freshness of the ingredients, "do it yourself" and finally the famous flame-grilled beef (Burger King has distinguished itself from its competitors with a unique concept that has become iconic over the years). For the past two years, Burger King has been regularly communicating on the first three pillars, but this is the first major campaign for the flame-grilled. To highlight its well-known signature “Flame-grilled beef”, the fast-food brand collaborated with the illustrator SHANE who made five drawings showing with humor that everything is better with flames.