2018 Print & Outdoor Craft

THE NEWSPAPER DESIGN EDITION

Short List
ClientSAMSUNG
Category A01. Art Direction
TitleTHE NEWSPAPER DESIGN EDITION
Product/ServiceSAMSUNG GALAXY S8
Entrant JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Idea Creation JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Credits
Name Company Position
Lorenz Clormann Jung von Matt/Limmat Creative Director
Samuel Wicki Jung von Matt/Limmat Creative Director
Matthias Fürst Jung von Matt/Limmat Art Director
Lukas Amgwerd Jung von Matt/Limmat Texter
Dennis Lück Jung von Matt/Limmat Chief Creative Officer

Cultural/Context information for the jury

The new Samsung Galaxy S8 should be perceived as a new iconic design on the iPhone-dominated Swiss market. But how can you communicate to the entire population at once that Samsung is revolutionising the market with innovative design? For that, the design of something that all Swiss people hold in their hands every day was radically changed: their beloved “20min” newspaper.