Title | TALK. |
Brand | AUDI |
Product/Service | AUDI CONNECT |
Category |
A04. Photography |
Entrant
|
THJNK Hamburg, GERMANY
|
Idea Creation
|
THJNK Hamburg, GERMANY
|
Credits
Armin Jochum |
thjnk AG |
Chief Creative Officer |
Gerrit Zinke |
thjnk Hamburg GmbH |
Managing Director Creation |
Michael Ohanian |
thjnk Hamburg GmbH |
Managing Director Creation |
Andreas Wagner |
thjnk Hamburg GmbH |
Creative Director Art |
Roman Lukowski |
thjnk Hamburg GmbH |
Design Director |
Michel Foertsch |
thjnk Hamburg GmbH |
Creative Director Copy |
Bronco Wewer |
thjnk Hamburg GmbH |
Creative Art |
Henning Kortmann |
thjnk Hamburg GmbH |
Creative Junior Copy |
Louise Hobe |
thjnk Hamburg GmbH |
Account Manager |
Malte Bringsken |
thjnk AG |
Art Buying |
Uwe Düttmann |
Freelance |
Photographer |
Cultural/Context information for the jury
Audi connect offers a seamless smartphone connection, giving you the perfect connection to the online world, even when you are traveling in your car. The job was to communicate this fact using modern, smart visuals.
Audi connect turns your car into a smartphone. Based on this idea we developed visuals which blurred the boundaries between smartphones and vehicles. Using reflexions in glass between the user and the car, we created the illusion that the vehicle is replacing the phone.
For the motifs "Text, Talk, Listen." we chose to go away from the typical advertising
photography style. And more into a editorial direction. This trend can be seen in recent
Audi communication. For our motifs, we chose scenes and situations from every day life.
The photography resembles this.