2018 Print & Outdoor Craft

ART DIRECTORS CLUB GERMANY "FEED YOUR CREATIVITY"

ClientART DIRECTORS CLUB FÜR DEUTSCHLAND E.V.
Category A01. Art Direction
TitleART DIRECTORS CLUB GERMANY "FEED YOUR CREATIVITY"
Product/ServiceASSOCIATION OF PROFESSIONALS
Entrant HEIMAT Berlin, GERMANY
Idea Creation HEIMAT Berlin, GERMANY
Production HEIMAT Berlin, GERMANY
Additional Company MASSIVEMUSIC Amsterdam, THE NETHERLANDS
Additional Company 2 HESSE STUDIOS Berlin, GERMANY
Additional Company 3 STUDIO FUNK Berlin, GERMANY
Credits
Name Company Position
Guido Heffels HEIMAT, Berlin Chief Creative Officer
Matthias Storath HEIMAT, Berlin Chief Creative Officer
Esra Gülmen HEIMAT, Berlin Art Director
Timo Fiebig HEIMAT, Berlin Copywriter
Sebastian Stumpf HEIMAT, Berlin Copywriter
Anke Haverkamp HEIMAT, Berlin Account Manager
Lisa Teichmann HEIMAT, Berlin Final Artwork
Chris Gerlach HEIMAT, Berlin Final Artwork
Carola Storto HEIMAT, Berlin Production
Björn Schubert HEIMAT, Berlin Production
Yasmin Soto HEIMAT, Berlin Support Art Direction
Charlotte Kühn HEIMAT, Berlin Producer
Marco Thau HEIMAT, Berlin Editor
Jan Lagowski HEIMAT, Berlin Editor
Jonas Schubert HEIMAT, Berlin Editor

Cultural/Context information for the jury

The German ADC festival is always based on a certain motto. However, with the general maxim “Disrupting Germany” and the festival motto “Creativity beats Technology” it was overly intellectual the last years. Therefore, this year’s campaign wanted to go back to the roots of the festival and remind people on the most important skill – summarized as “Feed your creativity”. This motto offered the possibility to change ADC’s look into a very colorful and lighthearted identity, based on hand-drawn typography and illustrations that set the topic inspiration into the context of food. Target audience of the campaign were all ADC members, submitter (agencies, juniors, clients), exhibition visitors, marketer, press and politicians.

Translation.

The world is hungry for your ideas. Hand in your ideas now. At ADC festival 2018. Feed your creativity. Feed your creativity The ADC Festival 16. – 29. April 2018 in Hamburg Program & Tickets: adc.de/tickets Feed your creativity The ADC exhibition presents the best of advertising, design and online 18. – 29. April Museum der Arbeit, Hamburg adc.de/tickets