Title | YOUR TURN, ELON |
Brand | HYUNDAI MOTOR EUROPE |
Product/Service | HYUNDAI KONA EV |
Category |
A02. Copywriting |
Entrant
|
INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
|
Idea Creation
|
INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
|
Idea Creation 2
|
LAURA MOGALLE Berlin, GERMANY
|
Idea Creation 3
|
ANDRES BLUMENTHAL Berlin, GERMANY
|
Idea Creation 4
|
GABRIEL LAGOS Berlin, GERMANY
|
Idea Creation 5
|
ARTUR FRIEDRICH Berlin, GERMANY
|
Media Placement
|
HAVAS MEDIA Frankfurt, GERMANY
|
Production
|
MAINWORKS Frankfurt, GERMANY
|
Additional Company
|
HYUNDAI MOTOR GROUP Frankfurt, GERMANY
|
Jeremy Craigen |
INNOCEAN Worldwide Europe |
Global Chief Creative Officer |
Ricardo Wolff |
INNOCEAN Worldwide Europe |
Executive Creative Director |
Andreas Cordt |
INNOCEAN Worldwide Europe |
Chief Operating Officer |
Andrea Razeto |
INNOCEAN Worldwide Europe |
Business Director |
Sophia Goerner |
INNOCEAN Worldwide Europe |
European Planning Director |
Mark Fosbueary |
INNOCEAN Worldwide Europe |
European Creative Services Director |
Sven Kuebler |
INNOCEAN Worldwide Europe |
Senior Account Director |
Maria Vittoria Montanari |
INNOCEAN Worldwide Europe |
Senior Media Manager |
Anna Nowak-Otto |
INNOCEAN Worldwide Europe |
Senior Strategy Manager |
Felipe Cury |
INNOCEAN Worldwide Europe |
Senior Art Director |
Ahmet Kilic |
INNOCEAN Worldwide Europe |
Art Director |
Stephania Iordanoglou |
INNOCEAN Worldwide Europe |
Digital Strategist |
Rohan Vitus Fernandes |
INNOCEAN Worldwide Europe |
Copywriter |
Wolfgang Ruch |
Havas Media Group |
European Hub Director Hyundai-Kia |
The e-mobility race was tough this year. While Mr. Musk repeatedly criticised traditional car-makers for their old-fashioned ways, brands invested fortunes to make the public believe that they were ahead of competition. In reality, products don’t always match expectations.
The situation at Hyundai is different. With the arrival of the KONA electric, the world’s first electric compact-SUV, Hyundai had an entire range of EV models ready for purchase.
We decided to send a brief message to the industry. So short, that it consisted of just 3 words: “Your turn, Elon.” The billboard clearly highlighted the fact that some companies are bringing real solutions to the market, while others are just talking about them.
The outdoor ad was placed at the exit of the Geneva Airport, visible to visitors arriving to visit the prestigious motor show.